Marketing Analyst Programs and Incentives

Introduction

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

Summary

The Marketing Analyst will report directly to the Manager of Programs & Incentives. The Marketing Analyst will play a supporting role working cross-functionally in a team environment to deliver on shared goals and objectives. Assist team with Incentive programs, certifications and tools to enhance brand loyalty and customer engagement. This role is an excellent opportunity for a motivated individual to gain valuable experience in a dynamic marketing team supporting various solutions for our customers..

Essential Duties

Specific responsibilities include, but are not limited to:

• Provide direct support to customers and third party managing customer incentives programs.
• Assist in coordination and execution of internal and external communications related to customer incentives programs.
• Serve as a key point of contact for internal and external stakeholders regarding program inquiries.
• Utilize data mining and reporting techniques to track performance metrics, analyze trends to help identify program health.
• Assist with developing customer segmentation and insights that inform marketing campaign development and go-to-market strategies across communication channels.
• Collaborate with various stakeholders across the organization with goal of reducing customer friction, driving value for GAF and aligning with field sales priorities
• Contribute to the overall success of the Partner Programs team by assisting with various tasks and projects as needed.
• Connect with end users regularly to help troubleshoot issues, gather insights to inform, shape and evolve product offerings.
• Assist with priority project support as requested.
• Support special customer facing events.

• Travel Requirements - up to 15%

Under This Roof, We Require

• Bachelor’s degree in Marketing, Business, Communications or related field
• Strong analytical and critical thinking skills, marketing knowledge and the ability to effectively communicate with both customers and vendors.
• Experience with Tableau, SalesForce, Workfront or other analytics tools.
• 2+ years experience including marketing and customer focused roles.
• Detail oriented team player who is able to work collaboratively in a team setting

Under This Roof, We Also Value

• Ability to multi-task and work cross functionally, within and outside department
• Able to represent the company well when working with outside parties
• Creative mindset with ability to quickly learn and willingness to try new things
• Strong sense of adaptability complete with an agile mindset
• Ability and willingness to share knowledge openly and transparently in order to drive product success

How We Protect What Matters Most

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• Our Family-Building benefits support the many different journeys to fertility and parenthood.
• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
• Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
• We put diversity and inclusion into action with our Employee Resource Groups, which unite employees based on common perspectives, identities, demographic factors, or out of a desire to be an ally.