Marketing Activation Specialist

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview: 

As part of the talented marketing team, we are seeking a Regional Marketing Activation Specialist for our Corporate Northeast Clubs (Connecticut/Long Island and Rhode Island) with a passion for boating and a drive to bring the Freedom Boat Club brand to life in this market. In this role, you will collaborate closely with the regional brand leadership team to implement key marketing strategies and support the accelerated growth of Freedom Boat Club of Connecticut, Rhode Island, and Long Island. As the local subject matter expert (SME), you will lead the activation of promotions, events, and marketing initiatives across clubs in your area, ensuring consistent execution and brand alignment. This role requires a savvy, go-getter mindset that is comfortable both engaging with customers onsite at weekend and evening events and working remotely ‘behind the screen’ on digital activations. No week will be the same. 

At Brunswick, we have passion for our work and a distinct ability to deliver.   

Essential Functions: 

• Promotion Activation & Content Creation: Develop, launch, present, and manage monthly regional promotions across email, text, and miscellaneous campaigns.  

• Local Marketing & Sales Support: Serve as the subject matter expert (SME) for local marketing activations in assigned regions, guiding the sales team. Assist in creating and distributing sales promotion materials, including POS collateral, to support sales efforts.  

• Event Planning, Execution & Coordination: Lead the planning, coordination and execution of local events of varying scale (e.g., boat shows, sales events, member appreciation events). Coordinate communications with event stakeholders, team members, and brand leadership to ensure alignment and successful execution. Attendance at most events is required.  

• Event Tracking & Performance: Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs. Provide insights and recommendations based on performance data.  

• Stakeholder & Brand Communications: Prepare and present all activation-related communications to stakeholders, team members, and leadership. Develop playbooks to document processes for knowledge transfer and consistent success across regions. Lead regional team meetings and support strategic planning initiatives. Develop a strong working partnership with the regional General Manager, in addition to your direct Marketing Manager. 

• Social Media Management: Develop content for the three regional social media pages (Connecticut, Long Island, Rhode Island) with guidance from the Social Media and Content Manager. 

• Email Campaigns: Support the creation and distribution of club and member communications, event invites, promotions, and newsletters.  

• Marketing Collateral & Compliance: Assist in the development of marketing materials, ranging from digital assets to print, ensuring alignment with brand guidelines and promotional objectives.  

• Invoice Management: Review, approve, and track marketing invoices within your region, ensuring proper documentation and adherence to budget.  

• Ad-hoc Marketing Support: Provide support for additional marketing initiatives and projects as needed. Propose innovative ideas to test and explore new opportunities for business growth.  

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.  

Required Qualifications: 

• Bachelor’s degree in marketing or business, or relevant experience 

• 2-4 years of relevant marketing experience  

• Strong writing, storytelling, and editing capabilities  

• Strong communication and interpersonal skills    

• Customer-focused mindset  

• Ability to work cross-functionally  

• Experience coordinating events and multiple stakeholders  

• Requires schedule flexibility, including evenings and weekends throughout the year, with a strong focus during peak season to support activations and member engagements. 

• Ability to be hands-on and work in a dynamic, entrepreneurial, deadline-driven environment  

• Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude  

Preferred Qualifications: 

• Growth mindset with a desire to grow within the organization  

• Experience bringing products to market for industry-leading brands and portfolio brands  

• Proven experience planning and executing events from concept to completion, including logistics, vendor coordination, and on-site management. 

• Experience in both agency and corporate environments is a plus  

• Experience working in a matrix environment is a plus  

Working Conditions: 

• This is a remote position that requires using a computer, phone, and other electronic applications 

• Occasional work outdoors and in various weather conditions during events  

• Work near and on the water during events   

• Willingness to travel, up to 40% 

• Must have reliable transportation for commuting to and from events, as well as for transporting event supplies and materials 

The anticipated pay range for this position is $58,700.00 - $92,700.00 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick: 

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! 

About Freedom Boat Club:  

Freedom Boat Club – the world’s largest members-only boat club – was founded in 1989 in Sarasota, Florida. Today, the Clubs 400+ locations welcome hundreds of members to its docks each day to enjoy a day on the water while we take care of the rest including fueling, cleaning, maintenance, and more. 

With over 30 years of Boating Made Simple®, Freedom Boat Club (a division of Brunswick Corporation) continues to be a passionate group of individuals who focus on raising the bar in everything that we do.  We are always looking for hardworking, motivated and competitive people who share our passion for getting others out on the open waters. 

To learn more about open positions within the Freedom Boat Club, please visit the Brunswick Corporation Careers page. 

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

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Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify.

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All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].