Marketing Activation Specialist

Marketing

Permanent

Job Description

At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

About The Role

The Peace of Mind Marketing Activation Specialist, ANZ is a key member of the Marketing team for the Commercial Area Australia & New Zealand (CA ANZ).

Reporting to the Digital Marketing Manager, you will be responsible for driving all Peace of Mind (PoM) digital marketing initiatives across key channels and platforms. This person supports PoM Marketing elements of the Master Marketing Plan and ensures first-class execution against these plans, testing, and optimizing along the way.

What You’ll Do

• Drive collaboration and alignment with CA ANZ Product Line, PoM, and wider CA Marketing teams to ensure content for all Consumables & Accessories and Spares products, across all brands, is updated and planned for upcoming launches across relevant channels.

• Drive Consumables & Accessories Subscriptions initiatives, aligning with CA PoM team and wider Marketing teams, through relevant marketing channels like eDMS, POS and websites.

• Lead and manage Unilux accessories brand full lifecycle, including website content, UX testing, promotional content, brand packaging, aligning with CA PL and PoM teams.

• Manage Product Registration programs, working with the BA EA Web & Communications & CDI teams to create ongoing consumer ongoing programs to increase registrations, and then report monthly on these to the BA.

• Management of the Online Services Booking Tool, driving optimisations of the tool where possible and any other Service-based content on websites.

• Monitor and report Google metrics/tracking for Unilux website and to measure conversions from online Service booking tool

• Work with IT, Customer Care Support team and Marketing team to ensure we have a single view of the consumer ensuring that all touchpoints for CRM are coming into C4C including CCC records, Registration etc.

• Work with the Digital Marketing Manager to manage budget allocations for POM digital initiatives like Paid Search, eDMs and projects.

• Manage any relevant SEO content related work for Unilux and other brand sites

• Develop annual Services and Accessories Paid Search brief, in alignment with Digital Marketing Manager, anaylsing the results for optimsations throughout the year.

• Agency and Partner management including agency WIPS.

• Manage marketing invoicing related to POM digital initiatives.

• Present POM internally plans when required.

Who You Are

• Previous Marketing experience in consumer-driven companies with proven results.

• Proven success in taking a company’s strategic vision to plan/develop a consumer-driven marketing plan that drives profitable growth, market share, and brand health improvements.

• Some experience within a Marketing agency would be beneficial

Core Competences

• Passionate – about the consumer and in delivering simply outstanding experiences.

• Collaborative – you work very well with others to move projects forward in a complex and global environment.

• Focus – you double-down on the most important topics to ensure impact.

• Organised – you set the pace and the priorities, and then you bring a methodical approach to meeting your goals.

• Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.

• Dynamic – you have the ability to think in a creative and strategic way but are adept at delivering operationally to ensure tasks are followed through to completion.

• Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You’ll also have the stamina essential to delivering results in both the short and long term.

• Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.

• Fast learner – with the ability to adapt quickly in unfamiliar situations.

• Data driven – with strong analytical skills that form the basis of your decision making

• Minor CMS skills may be required

• University degree in Marketing or related area

Why work for Electrolux?

• Proud to be the only white goods manufacturer with a manufacturing of cooking appliances in Australia.

• Hybrid + Flexible Work Environment

• CARE Day (additional leave)

• Annual flu shots onsite + wellbeing sessions & webinars

• Diversity, Equity & Inclusion Committee

• Living our Sustainability Commitment

• Family and Friends Sales & Discounts

• Picnic Day in NSW

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you!

Find out more on www.electroluxgroup.com