- Develop activation materials and campaigns including point-of-sale assets, advertising, promotional programs, presentations, distributor content, trade show materials, and customer-facing communications.
- Translate marketing strategies into engaging tools, resources, and experiences that drive awareness, trial, and sales growth.
- Manage distributor marketing programs and support broker-related marketing initiatives.
- Assist with planning, coordination, and execution of national trade shows, industry events, customer engagements, and regional marketing activities.
- Support sales teams and broker partners at distributor events, operator-facing activities, and industry shows.
- Serve as the primary contact for designated industry organizations and external partners.
- Develop and maintain product training content, systems, and resources that support sales team effectiveness.
- Collect, analyze, and report activation, campaign, and sales performance metrics to identify opportunities and improve outcomes.
- Support operational processes including vendor onboarding, invoice management, and budget tracking.
- Partner with cross-functional teams to ensure marketing programs are executed on time and aligned with business objectives.
- Travel up to 15% for trade shows, customer meetings, and industry events.
- Bachelor’s degree required.
- 3+ years of marketing, sales enablement, customer marketing, activation marketing, or related experience.
- Understanding of sales and marketing concepts and how distributors, brokers, operators, and direct customers engage with marketing programs.
- Experience developing a broad range of marketing materials and campaigns, including sales collateral, digital advertising, presentations, event materials, and promotional programs.
- Proficiency with Adobe Creative Suite or comparable creative and content development tools.
- Strong project management, organizational, and operational skills with attention to detail.
- Experience coordinating multiple initiatives and managing deadlines across cross-functional teams.
- Analytical skills and experience using data to evaluate program effectiveness and guide decision-making.
- Excellent verbal and written communication skills with demonstrated success working with internal and external stakeholders.
#LI-Associate
Compensation
Pay Range:$64,000-$95,000The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.
Our Benefits
We care about your total well-being and will support you with the following, subject to your location and role:
Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
Our Company
At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.
Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.
Skills Required
- Bachelor's degree
- 3+ years of marketing, sales enablement, customer marketing, activation marketing, or related experience
- Understanding of sales and marketing concepts and distributor, broker, operator, and direct-customer engagement
- Experience developing marketing materials and campaigns, including sales collateral, digital advertising, presentations, event materials, and promotional programs
- Proficiency with Adobe Creative Suite or comparable creative and content development tools
- Strong project management, organizational, and operational skills with attention to detail
- Experience coordinating multiple initiatives and managing cross-functional deadlines
- Analytical skills and experience using data to evaluate program effectiveness and guide decision-making
- Excellent verbal and written communication skills with success working with internal and external stakeholders
Conagra Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Conagra Brands and has not been reviewed or approved by Conagra Brands.
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Retirement Support — Retirement programs are described as a standout, with a 401(k) that includes a company match and an additional company contribution, plus pension eligibility for certain groups. Company materials and filings emphasize this as a core strength across many roles.
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Strong & Reliable Incentives — Incentive pay and bonus opportunities are presented as a meaningful part of total rewards. Summaries characterize annual incentives as consistent and an important contributor to overall compensation.
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Wellbeing & Lifestyle Benefits — Health, dental, and vision coverage, an Employee Assistance Program, and wellness resources are highlighted alongside perks like discounts and legal benefits. Day‑one eligibility for many corporate and non‑union roles is called out, supporting easy access to these programs.
Conagra Brands Insights
What We Do
Conagra has the most impactful, energized and inclusive culture in food. Our diverse team embraces debate to challenge marketplace/business conventions. We are respected for our great brands, great food, great margins and consistent results. We combine a rich heritage with a sharpened focus and entrepreneurial spirit. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. We are a 100 year-old company with a startup attitude - an imperative to transform how we do business. What’s not changing? Our timeless values: integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.
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