Marketing Activation Manager

APM TerminalsAs Marketing Activation Manager at APM Terminals, you will play a central role in making APM Terminals visible to our most important audiences – including governments, port authorities, industry associations and other stakeholders. You will create visibility for the positive impact APM Terminals makes every day – whether it’s on the economy and trade of the nations we partner with, the communities we are part of or the environment we operate in.
In this role, you will be responsible for orchestrating the activation of propositions and thought leadership aimed at APM Terminals’ key audiences. You will have a strong focus on the amplification and targeting of content across owned, shared and paid channels. You will work closely with APM Terminals’ Content Manager, who is responsible for content creation and management, and APM Terminals’ Brand Manager, who is responsible for our overall positioning. You will support global, regional and terminal colleagues in commercial, communications and public affairs to ensure they effectively reach and engage their target audiences.

• Mining, analyzing and leveraging data & insights to inform
  marketing strategies in targeting the right audiences
   

• Building and managing campaigns targeted at specific audiences and markets, managing the end-to-end campaign process

• Analyze channel and content performance to optimize our content program and campaigns
   

• Act as main focal point when it comes to campaign or content activation, both globally and locally. You advise on the right channels with insights into dynamics of reach and engagement of different channels, online and offline, and are able to connect the right content and messaging to each channel
   

• Create blueprints, guidelines and toolkits that our global and local teams can use for activation via owned, shared and paid channels
   

• Manage ongoing relationships with external vendors and (media) agencies to amplify and target content via the right channels

What we are looking for

If you recognise yourself in the below profile we are interested to receiving your CV:

• Minimum of 7 years’ experience in B2B marketing
   

• You are able to develop and execute efficient and effective marketing activation strategies, rooted in a deep understanding of our audiences
   

• You bring extensive experience in campaign management and strategic planning, particularly in (digital) marketing activation
   

• You are able to connect the dots between branding, communications and marketing, to ensure messaging targeting our key audiences is consistent and coherent
   

• You understand the right channel mix and know how to use and
  apply current marketing tools and strategies.
   

• You have a high degree of experience with (paid) targeting via social media, specifically LinkedIn
   

• You have experience briefing and managing external vendors and agencies to develop and deliver the right campaigns
   

• You are fluent in written and spoken English and have the ability to inform, influence and persuade colleagues
   

• You have an affinity for corporate communications and public affairs
   

• A strong affinity with digital data analytics to use insights to inform and optimize performance in our approach to target the right audience.
   

• Highly independent, organised and capable of delivering in a fast-paced environment
   

• Working with – and managing the relationship with – different stakeholders: from our frontline commercial teams to senior management and from colleagues in concession excellence to colleagues with an operational background.

We offer 
By joining APM Terminals, you will join the A.P. Moller - Maersk Group and can expect: 

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

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