The Role
Execute brand activation campaigns to drive visibility and sales; develop territory sales opportunities; build and maintain retailer, distributor, and customer relationships; gather market and competitor insights; and record daily activities, sales visits, and promotional events.
Summary Generated by Built In
Job Summary
The Marketer will be responsible for driving brand visibility, consumer engagement, and sales growth through the execution of marketing initiatives and promotional activities.
Key Responsibilities
- Execute brand activation campaigns in line with the company's marketing strategy
- Identify and develop new sales opportunities within assigned territories.
- Build and maintain strong relationships with retailers, distributors, wholesalers, and key customers.
- Gather and report market insights, customer feedback, competitor activities, and emerging trends.
- Maintain accurate records of daily activities, sales visits, and promotional events
Requirements
- Bachelor's degree or HND in Marketing, Business Administration, Mass Communication, or a related field.
- Minimum of 2–3 years' experience in sales, or trade marketing, preferably within the FMCG or beverage industry.
- Experience in field marketing and consumer activation is an added advantage.
- Strong communication and interpersonal skills
- Strong negotiation and relationship management skills.
Skills Required
- Bachelor's degree or HND in Marketing, Business Administration, Mass Communication, or related field
- Minimum of 2-3 years' experience in sales or trade marketing
- Experience within the FMCG or beverage industry
- Experience in field marketing and consumer activation
- Strong communication and interpersonal skills
- Strong negotiation and relationship management skills
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The Company
What We Do
Alan&Grant is a People Development Company creating innovative HR & Organisational Development Solutions for result-driven organizations, focusing on improving performance and aligning the workforce.
