Marketer/Director of Business Development (DBD)

Posted 3 Hours Ago
Be an Early Applicant
45133, Hillsboro, OH, USA
In-Office
50K-65K Annually
Junior
Other
The Role
Develops referral relationships with hospitals, physicians, case managers, discharge planners, managed care organizations, and community partners to increase admissions and facility census. Executes marketing and business development plans, conducts tours and presentations, analyzes referral and market trends, represents the facility at community events, tracks outreach metrics, and strengthens brand awareness. Collaborates with admissions and leadership to promote post-acute and skilled nursing services.
Summary Generated by Built In

Company OverviewRelavix Health Group is dedicated to impacting lives through compassionate, innovative, and excellent healthcare services. Our mission of putting people first is lived out by providing high-quality rehabilitation and health services that enhance the well-being of our patients.

Who We are Looking For: At Hillsboro Health & Rehab, we are committed to delivering exceptional care while creating meaningful partnerships that strengthen the communities we serve. We are seeking an energetic, relationship-focused, and results-oriented Director of Business Development (DBD) or Marketer to lead our census growth initiatives and expand our referral network throughout the market. The Marketer/Director of Business Development (DBD) is an exciting opportunity for a motivated healthcare professional who thrives on building connections, driving results, and serving as a trusted ambassador for a premier skilled nursing and rehabilitation facility. Our next Marketer/DBD is a self-starter with a passion for healthcare, strong business acumen, and a proven ability to cultivate referral relationships that generate growth.

Position Summary for Marketer/DBDThe Marketer/DBD plays a critical role in driving occupancy growth, strengthening referral partnerships, and enhancing the facility's presence within the healthcare community. This individual will serve as the primary liaison between Hillsboro Health & Rehab and hospitals, physicians, case managers, discharge planners, managed care organizations, and community partners. Working closely with facility leadership and admissions teams, the Marketer/DBD will develop and execute strategic outreach initiatives designed to increase referrals, improve market visibility, and position the facility as the preferred provider of post-acute and skilled nursing services.

***$50,000.00 - $65,000.00/year with competitive monthly bonus structure

Key Responsibilities for Marketer/DBD

  • Develop, cultivate, and maintain strong referral relationships with hospitals, physicians, case managers, discharge planners, and other healthcare professionals.
  • Execute strategic marketing and business development plans that drive admissions growth and increase overall census.
  • Serve as a passionate ambassador for the facility, promoting our services, clinical capabilities, outcomes, and patient-centered approach.
  • Conduct facility tours and educational presentations for prospective residents, families, referral partners, and community organizations.
  • Collaborate closely with the Admissions Department to ensure seamless referral management and exceptional customer service throughout the admission process.
  • Analyze referral patterns, market trends, and competitive activity to identify opportunities for growth and market expansion.
  • Represent the facility at networking events, healthcare meetings, community functions, and industry organizations.
  • Maintain accurate records of outreach activities, referral sources, and business development metrics.
  • Develop and implement innovative strategies to strengthen brand awareness and community engagement.

Qualifications for Marketer/DBD

  • Bachelor's degree in Healthcare Administration, Business, Marketing, or a related field preferred.
  • Minimum of two (2) years of experience in healthcare marketing, business development, admissions, or related healthcare sales roles.
  • Skilled nursing facility, post-acute care, rehabilitation, home health, hospice, or hospital experience strongly preferred.
  • Strong understanding of Medicare, Medicaid, managed care, and post-acute care referral processes.
  • Demonstrated success in developing referral relationships and achieving census growth goals.
  • Exceptional communication, presentation, networking, and relationship-building skills.
  • Highly organized with the ability to manage multiple priorities in a fast-paced environment.
  • Proficiency with CRM platforms, Microsoft Office, and business development reporting tools.
  • Ability to work flexible hours, including occasional evenings and community events.

Why Join Hillsboro Health & Rehab?This is more than a business development role—it's an opportunity to make a meaningful impact on the lives of patients, families, and healthcare partners while helping shape the future growth of a thriving and growing organization. If you are a driven professional who enjoys building relationships, creating opportunities, and delivering results, we invite you to join our team.

At Hillsboro Health & Rehab, People First isn't just a philosophy—it's the foundation of everything we do.

COMPANY BENEFITS for Marketer/DBD

Relavix Health Group is committed to supporting our team both professionally and personally by offering meaningful benefits designed to promote wellness, financial flexibility, career growth, and work-life balance. In addition to a positive and people-first work environment, eligible employees may enjoy the following benefits.

*24/7 Virtual Healthcare: Access UnitedHealthcare® virtual appointments anytime, anywhere, at no cost. Connect with a healthcare provider by phone or video through myuhc.com® or the UnitedHealthcare® app. Virtual visits are available for common conditions, including allergies, bronchitis, eye infections, flu, headaches and migraines, rashes, sore throats, and stomachaches.

  • Medical, dental, and vision insurance
  • PTO starting on Day One
  • Early wage access through the Everyday Pay app
  • 401(k) retirement plan with company match
  • Competitive Wages
  • Short Term Disability
  • BenefitsMe: an employee perks and purchasing platform that gives team members access to everyday products, services, and exclusive discounts, with convenient payroll deduction payment options designed to make purchases more affordable and accessible.
  • Health Savings Account (HSA) options
  • Employee referral program
  • CEU reimbursement opportunities
  • Professional development assistance
  • Relocation and/or travel stipend available for qualifying positions
  • Employee recognition and appreciation programs
  • Career advancement opportunities
  • Supportive team-oriented culture focused on putting People First

Nurses for Nursing Homes Program: Through a CMS initiative, eligible RNs and LPNs may receive up to $40,000 toward nursing school loans and/or a $10,000 stipend in exchange for a three-year commitment to a qualifying nursing home. Applicants must meet program eligibility requirements, including holding an active nursing license, working an average of at least 30 hours per week as a direct employee, and meeting the applicable education and prior employment criteria (haven’t worked in any nursing homes in the 60 days before applying). Funding is limited and available on a first-come, first-served basis. Learn more and apply at: [email protected] AND nursesfornursinghomes.cms.gov

Qualifications

Working Conditions

 

Works in office areas as well as throughout the facility and its premises.

Moves intermittently during working hours.

Is subject to frequent interruptions.

Is involved with residents, family members, personnel, visitors, government agencies/personnel, etc., under all conditions/circumstances.

Is subject to hostile and emotionally upset residents, family members, personnel, and visitors.

Works beyond normal working hours and on weekends and holidays when necessary.

Is subject to call-back during emergency conditions (e.g., severe weather, evacuation, post-disaster, etc.).

May be involved in community/civic health matters/projects.

Attends and participates in continuing educational programs.

Is subject to injury from falls, burns from equipment, odors, etc., throughout the work day, as well as reactions from dust, disinfectants, tobacco smoke, and other air contaminants.

Is subject to exposure to infectious waste, diseases, conditions, etc., including TB and the AIDS and Hepatitis B viruses.

May be subject to the handling of and exposure to hazardous chemicals.

Communicates with the medical staff, nursing personnel, and other department personnel.

Maintains a liaison with the residents, their families, support personnel, etc., to assure that the residents’ needs are continually met.

 

Education

 

A Bachelor’s Degree is necessary. A degree in Public Health Administration or Business Administration, or a health related degree is preferred but not required.

 

Experience

 

Must have, as a minimum, two years experience in a supervisory capacity in a hospital or nursing facility.

Must possess a current, unencumbered Nursing Home Administrator’s license or meet the licensure requirements of this State.

 

Specific Requirements

 

Must demonstrate the knowledge and skills necessary to provide care appropriate to the age-related needs of the residents served.

Must be able to read, write, speak, and understand the English language.

Must possess the ability to make independent decisions when circumstances warrant such action.

Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public.

Must have a thorough knowledge of OBRA regulations, the survey process, survey tag numbers, and quality measures.

Must be knowledgeable of reimbursement regulations and nursing practices and procedures, as well as laws, regulations, and guidelines pertaining to nursing facility administration.

Must possess the ability to work harmoniously with and supervise other personnel.

Must possess the ability to plan, organize, develop, implement, and interpret the programs, goals, objectives, policies and procedures, etc., that are necessary for providing quality care and maintaining a sound operation.

Must be thoroughly familiar with laws, regulations, and guidelines governing personnel administration.

Must have patience, tact, cheerful disposition and enthusiasm, as well as must be willing to handle residents, staff, and visitors, based on whatever maturity level at which they are currently functioning.

Must possess the ability to seek out new methods and principles and be willing to incorporate them into existing practices.

Must be able to maintain good personnel relations and employee morale.

Must be able to read and interpret financial records, reports, etc.

Must be knowledgeable of computer systems, system applications, and other office equipment.

Must be able to communicate policies, procedures, regulations, reports, etc., to personnel, residents, family members, visitors, and government agencies/personnel.

Must not pose a direct threat to the health or safety of other individuals in the workplace.

 

Physical and Sensory Requirements

(With or Without the Aid of Mechanical Devices)

 

Must be able to move intermittently throughout the workday.

Must be able to cope with the mental and emotional stress of the position.

Must possess sight/hearing senses or use prosthetics that will enable these senses to function adequately so that the requirements of the position can be fully met.

Must function independently, have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies.

Must meet the general health requirements set forth by the policies of this facility which include a medical and physical examination.

Must be able to relate to and work with ill, disabled, elderly, emotionally upset, and at times hostile people within the facility.

Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.

May be necessary to assist in the evacuation of residents during emergency situations.

Skills Required

  • Bachelor's degree in Healthcare Administration, Business, Marketing, Public Health Administration, or a related health field
  • At least two years of experience in healthcare marketing, business development, admissions, or related healthcare sales
  • At least two years of supervisory experience in a hospital or nursing facility
  • Current, unencumbered Nursing Home Administrator's license or eligibility to meet state licensure requirements
  • Experience in skilled nursing, post-acute care, rehabilitation, home health, hospice, or hospital settings
  • Understanding of Medicare, Medicaid, managed care, and post-acute care referral processes
  • Demonstrated success developing referral relationships and achieving census growth goals
  • Strong communication, presentation, networking, and relationship-building skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Proficiency with CRM platforms, Microsoft Office, and business development reporting tools
  • Knowledge of OBRA regulations, survey processes, quality measures, reimbursement regulations, and nursing facility administration
  • Ability to work flexible hours, including occasional evenings, weekends, holidays, and community events
  • Ability to read, write, speak, and understand English
  • Ability to lift, push, pull, move, or carry at least 25 pounds
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The Company
HQ: Austin, TX
Year Founded: 2024

What We Do

Relavix Health Group (RHG) is a healthcare organization founded in January 2024 and headquartered in Ohio. Focused on skilled nursing and post-acute care, RHG is dedicated to impacting lives through compassionate and innovative services. By owning and operating state-of-the-art nursing facilities, the organization embodies a 'People First' mission, providing high-quality rehabilitation and health services that enhance the well-being of its patients.

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