The opening is for the role of Senior Associate- Market Research in the marketing department will require you to lead day-to-day marketing research operations and generation of insights for discovering market trends and tapping unexplored markets focused towards increasing the revenue and transaction volumes for NPCI.
· Lead end-to-end execution of market research and
insights projects, working closely with internal stakeholders and external
research agencies to ensure timely and high-quality delivery
· Act as a bridge between business teams and
research partners, translating business objectives into research frameworks and
actionable insights
· Design and manage project plans, oversee
fieldwork and data collection, and ensure alignment with business goals
throughout the project lifecycle
· Drive quality and accuracy of research outputs
through rigorous validation, spot checks, and structured review of reports and
insights
· Translate complex data and research findings
into clear, actionable recommendations for internal stakeholders and leadership
· Manage stakeholder communication, including
presenting key findings and ensuring alignment on objectives, outputs, and
impact
· Monitor project budgets and ensure
cost-effective execution while maintaining quality standards
· AI-augmented research practice: designing and
implementing AI-assisted workflows across the research lifecycle to improve
output quality, depth of insight, and turnaround time; with the ability to
translate AI-assisted analysis into leadership-ready outputs and build
team-level AI capability
Requirements
Experience:
2-4 years
Educational
Qualifications:
Master’s degree (Required): MBA
Functional skills:
· Data Analysis: Proficiency in analyzing
both qualitative and quantitative data to generate insights. Familiar with
tools like Excel, SPSS etc.
· Research Design and Methodology: Strong
understanding of various research methodologies such as surveys, focus groups
and so on.
· Vendor / Agency Management: Strong coordination
skills with internal and external stakeholders ensuring studies are executed as
per project requirements, timeline and quality standards
· Project Coordination: Ability to manage multiple
research projects simultaneously overseeing agency deliverables and ensuring
that they align with business objectives and study design
· Quality Control: Ensuring quality and accuracy
of work throughout the process from survey design to final reports and maintain
integrity of research findings
· Data Interpretation: Strong ability to review
and interpret research findings confirming that they are relevant, actionable
and aligned with business needs. Ability to translate the research insights
provided by agencies into strategic recommendations for internal stakeholders
· Budget Management: Monitoring project budgets in
collaboration with agencies providing cost-effective research execution without
compromising on quality
· Hands-on use of AI tools for MR-specific tasks:
qual coding, verbatim theming, secondary research synthesis, report drafting,
and data cleaning; including prompt design, structured output elicitation, and
iterative refinement, not just ad hoc querying
· Experience designing repeatable AI-assisted
workflows for team adoption, not one-off use: prompt templates, structured
output formats, or semi-automated pipelines for recurring research needs, with
documentation or handoff capability
· Strong judgment on where AI adds value vs.
introduces risk in a research context, particularly in data-sensitive
environments where input confidentiality and output integrity are
non-negotiable before work reaches internal stakeholders or leadership
Skills Required
- 2-4 years of relevant experience
- Bachelor's degree
- Bachelor's degree in Marketing, Business, Economics, Psychology, or Statistics
- MBA or equivalent master's degree
- Proficiency analyzing qualitative and quantitative data
- Experience with Excel and SPSS
- Knowledge of market research methodologies, including surveys and focus groups
- Vendor and external research agency management experience
- Ability to coordinate multiple research projects and manage project plans
- Research quality control and validation experience
- Ability to interpret findings and develop strategic recommendations
- Stakeholder communication and presentation skills
- Project budget monitoring and cost-effective execution experience
- Hands-on use of AI tools for qualitative coding, verbatim theming, secondary research synthesis, report drafting, and data cleaning
- Experience designing repeatable AI-assisted workflows with prompt templates, structured outputs, semi-automated pipelines, documentation, or handoff capability
- Judgment regarding AI value, risk, confidentiality, and output integrity in research environments
What We Do
NPCI is an umbrella organisation for all retail payment systems in India. It was set up with the support & guidance from Reserve Bank of India (RBI) & Indian Banks Association (IBA). A registered company under Section 8 of the Companies Act, 2013. Watch the NPCI Corporate AV - https://youtu.be/RGl9YQ6CB20 Products & Services Unified Payments Interface Unique payment solution which empowers a recipient to initiate the payment request from a smartphone. It facilitates 'virtual payment address' as a payment identifier for sending & collecting money & works on single click 2 factor authentication. Immediate Payment Service A 24X7, real time, cost effective, independent channel, retail payment service, introduced by NPCI, empowering customers to transfer money instantly with banks & RBI authorised PPIs across India. RuPay Robust card scheme designed to offer payment products with superior features & processes specifically designed to cater to diverse consumer needs. *99# USSD based mobile banking platform that makes banking services accessible to all the bank account holders on their mobile phones. National Automated Clearing House Centralised payment system developed with an aim to consolidate multiple ECS systems running across the country & provide a framework for the removal of local barriers/inhibitors. Aadhaar Enabled Payment System Bank led model which allows online financial inclusion transactions at micro-ATMs through the business correspondent of any bank using the Aadhaar authentication. e-KYC Electronic way of conducting authentic & real time KYC of a customer using Aadhaar authentication. Cheque Truncation System Electronic image of the cheque is transmitted to the drawee bank by the clearing house, along with relevant information. National Financial Switch Facilitates routing of ATM transactions through inter-connectivity between its member institutions thereby enabling the citizens of the country to utilise any ATM of a connected entity
