Market Research Specialist (Sports)

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. 

Nielsen Sports is seeking a talented Research Manager from a market research background to support our sports division based in our Milano office on a Hybrid basis. The role will involve the set-up, coordination and delivery of market research services to clients across renowned sports rights holders and brands involved in sports sponsorship. The successful applicant will have the opportunity to work with some of the most prestigious sports businesses in the world. Research programs include sponsorship impact assessment, fan understanding and profiling, brand tracking, event research and commercial support. The role involves working with third party agencies, multiple clients and internal stakeholders.

Key responsibilities:

• Working effectively with multiple third-party agencies, clients and internal stakeholders

• Participate in the design, coordination and delivery of quantitative research programmes to sports rights holders and sponsors

• Lead project management on multiple projects with the support of senior team members

• Write and design questionnaires

• Accountable for final quality of inputs (e.g. tables, charts), designing relevant quality checks

• Manage day-to-day client contact and requests (with senior support as required)

• Provide support to the senior team on non-project specific tasks (e.g. proposals, internal requests)

• Project management responsibilities on multiple projects with the support of senior team members

• Liaise with and manage third parties to deliver to brief

• Write and design questionnaires

• Quality assurance / checking of surveys

• Fieldwork management

• Project delivery responsibilities on multiple projects with the support of senior team members

• Data analysis / creation of data tables in our analysis software

• Creation of reports in PowerPoint / data visualisation tools 

• When appropriate manage day-to-day client contact and requests (with senior support as required)

Key Requirements:

• Market research experience is essential

• Fluency in Italian & English language

• Experience of using research analytics tools e.g. SPSS / Q and spreadsheeting/charting tools

• Relevant experience in designing and delivering quantitative research projects

• Proactively develops own skill set and knowledge

• Strong grounding in custom research principles, methodologies, statistical techniques

• Questionnaire design experience / skills

• Experience of data visualization, and ability to explain complex things in a simple, accessible way

• Excellent verbal and written communication skills, including presentation skills

• Knowledge and interest of the sports industry an advantage

Nielsen strives for an open, inclusive and tolerant working environment, where all employees are encouraged to grow and be themselves. At Nielsen, we focus on systematically integrating inclusion and accountability into the full employee experience through three focus areas: Talent, Culture and Accountability. We have 9 affinity-base communities (Business Resources Groups - BRG's)  that grow an inclusive culture, drive business growth and innovation through diversity and inclusion, increase BRG participation at all levels and enable associates to be themselves, by reaching their full potential

#LI-KS1 #LI-Hybrid

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.