At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job DescriptionWe are looking for a Market Research Operations Analyst to help manage survey data, maintain media station databases, perform rigorous quality control, and engage directly with station stakeholders. If you thrive in a fast-paced environment where precision meets problem-solving, this role is for you!
As a Market Research Operations Analyst, you will play a critical role in maintaining the accuracy, reliability, and timeliness of Nielsen data. You will bridge research operations, data entry, quality control, and stakeholder communication—ensuring high standards across all deliverables.
Key Responsibilities:
- Data Coding & Quality Control: Review open-ended survey responses using defined logic; conduct rigorous checks on databases and downstream outputs to identify and fix data discrepancies.
- Database & Station Maintenance: Update and maintain reference files and station information used in reporting systems.
- Stakeholder Communication: Conduct phone and email outreach with station management to collect, clarify, and validate information; ask effective follow-up questions to fill in missing details.
- Root-Cause Problem Solving: Research complex classification issues and recurring discrepancies to implement long-term solutions rather than quick fixes.
- Operations & Workflow Management: Track daily production tasks, manage support tickets/escalations, and meet strict Service Level Agreements (SLAs) and delivery deadlines.
- Process Improvement: Collaborate with internal teams to share best practices and propose ideas to streamline workflows, quality controls, and systems.
- Education & Experience: High School Diploma (or equivalent) + 1–2 years of continuous office experience (e.g., data processing, data entry, accounts payable/receivable, or related operational roles).
- Attention to Detail: Proven ability to consistently execute rule-based work with high accuracy.
- Analytical Skills: Aptitude for spotting data trends, identifying discrepancies, and communicating clear recommendations.
- Communication: Clear, professional verbal and written communication skills for managing outbound calls and internal updates.
- Technical Skills: Basic computer proficiency with Google Workspace or comparable desktop productivity applications.
- Work Style: Calm under pressure, highly adaptable to new technologies/rules, and comfortable balancing urgent requests with high-volume production tasks.
Preferred Qualifications:
- Knowledge of U.S. geography and the media landscape (TV, radio, streaming).
- Prior experience in survey response coding, market research, or database maintenance.
- Familiarity with ticketing, workflow, or case-management tracking tools.
- External client or station operator communication experience.
Benefits:
- IMSS (Mexican Social Security Institute)
- 30 days of Christmas bonus (Aguinaldo)
- 16 days of vacation after the first year
- Life Insurance
- Major Medical Insurance
- 9% Food Vouchers
- 13% Savings Fund
- 50% Vacation Premium (above legal minimum)
- Internet speed (80 Mbps): Subsidy ($450.00 MXN)
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
Nielsen is committed to maintaining a work environment free from any form of discrimination and harassment. Nielsen prohibits conduct that has the purpose or effect of interfering with terms or conditions of employment, or that creates an intimidating, hostile, or offensive work environment based on: race, skin color/national or ethnic origin/ancestry, religion/creed, physical or mental disability/medical condition/genetic information, pregnancy, marital status, sex/gender, gender identity/gender expression/sexual orientation, age, or any other characteristic protected by applicable law.
At Nielsen, we promote equal opportunities for all individuals and value a diverse and inclusive workplace.
Skills Required
- High school diploma or equivalent
- 1-2 years of continuous office experience
- Ability to perform rule-based work accurately and consistently
- Ability to identify data trends and discrepancies and communicate recommendations
- Clear professional verbal and written communication skills
- Basic computer proficiency with Google Workspace or comparable productivity applications
- Ability to remain calm under pressure and adapt to new technologies and rules
- Ability to balance urgent requests with high-volume production tasks
- Knowledge of U.S. geography and the media landscape
- Experience with survey response coding, market research, or database maintenance
- Familiarity with ticketing, workflow, or case-management tools
- External client or station operator communication experience
Nielsen Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.
-
Parental & Family Support — Paid parental leave is described as generous for all parents, with birthing parents receiving substantially longer time, and the program is complemented by adoption, fertility, and surrogacy support. Employer-verified entries and company communications consistently highlight family benefits as a standout.
-
Leave & Time Off Breadth — Paid time off is considered solid, with some teams using flexible or unlimited PTO models and additional offerings like paid volunteer time. These time-away policies often contribute meaningfully to work-life balance.
-
Wellbeing & Lifestyle Benefits — Smart Work flexibility, an Employee Assistance Program, and broader well-being initiatives are emphasized as part of a holistic package. These elements are frequently cited as strengths that enhance day-to-day experience.
Nielsen Insights
What We Do
For over 100 years, Nielsen has been a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. As the global media industry continues to evolve, Nielsen will be at the forefront of delivering audience insights that empower marketers and content developers, and ultimately help connect consumers to what matters most to them. We will be guided by our values of inclusion, courage and growth; and we will continue to innovate our products and technology while investing in our talent to drive sustainable and scalable long-term growth.
Why Work With Us
At Nielsen, we have big dreams and aspirations, all of which are achievable if we work as a team. Our culture helps us come together and clarifies how we work together to achieve these goals
