GENERAL PURPOSE OF THE JOB:
The Market Research Analyst is responsible for research, analysis and reporting of competitor actions with the goal of providing recommendations for product development efforts and positioning our products in the market. The position supports other areas of the company impacted by the development and implementation of new products including, but not limited to, Distribution, Marketing, Actuarial and Compliance.
** This position will be based out of West Des Moines, IA and will need to work an on-site hybrid schedule**
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Daily Responsibilities:
- Monitors, reviews and document competitor actions including rate changes, promotions, new product filings, and other changes. Determine impact on business and report as appropriate.
- Conducts analysis to predict future sales trends.
- Monitor third party websites to ensure that American Equity and Eagle products are represented accurately, as needed.
- Weekly: Prepares a report of all competitive intelligence gathered over the past week and disseminate internally with analysis and business impact included in the report. Attend meetings as the subject matter expert for competitive intelligence for both American Equity and Eagle Life.
- Monthly: Participates in relevant competition-related meetings/committees. Reports any relevant findings. Assists with developing maintain competitor database for the distribution teams. Manage monthly sales and pending business reporting.
- Quarterly: Compiles and analyzes all competitor quarterly sales data from LIMRA’s Secure Retirement Institute and Wink. Prepares a report that analyzes sales by distribution channel, carrier, product, and rider. Determines trends based upon recent and past sales results.
- Annually: Travels to and actively participates in the LIMRA Annuity Research Study Group and the Retirement Industry Conference. Participate in LIMRA’s Annuity Compass Advisory Group.
- Maintain automated reporting when products change including internal reporting and Annuity Compass
- Performs other related work as assigned.
SUPERVISORY RESPONSIBILITIES:
Direct Reports:
None required for this position.
EDUCATION AND/OR EXPERIENCE:
- Bachelor’s degree (B.A.) from four-year college or university in business or related field of study; plus four (4) years of related experience and/or training; or equivalent combination of education and experience.
- Experience in insurance industry.
CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:
- None required
KNOWLEDGE, SKILLS AND ABILITIES:
- Proven track record turning research data into actionable business improvements.
- Knowledge of Salesforce and Salesforce reporting.
- Strategic/creative thinker.
- In depth understanding of insurance business; specifically annuities.
- Excellent analytical, written, and oral communication skills.
- Advanced knowledge and command of Microsoft Excel and database systems.
- Strong organizational, data collection, validation, and auditing skills.
- Independent drive: ability to take an idea and run with it.
- Ability to multitask and work efficiently with tight deadlines.
- Team-oriented mindset; willingness to work with a diverse set of businesses and colleagues.
- Engaging attitude, flexible nature, and a willingness to independently problem-solve.
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What We Do
American Equity* Fixed Index Annuities * Retirement Planning * Customer Service An American-owned and operated company headquartered in the heart of the Midwest, American Equity Investment Life Insurance Company® is a leader in the fixed indexed annuities marketplace. American Equity’s growth and success is attributed to our dedication to excellent customer service and emphasis on building customer relationships. “The One Who Works for You!®” serves as the foundation for the way American Equity does business and values its more than 500 employees. Guided by our Principles of Excellence, we do more than sell retirement annuity products -- we are dedicated to fostering opportunity and innovation to meet the ever-changing needs and goals of retirement. "It's About the People" is the American Equity story and the legacy of our founder David J. Noble. This commitment to excellence includes our employees, agents, partners, and contract owners. We thank you for entrusting us with the things that matter most. When your retirement begins, you want to ensure you can enjoy it, which is why it’s important to have reliable support that can help fund every day of your golden years. After all, your life of hard work has earned you the retirement you planned for. These are the guiding principles that define everything we do. American Equity is the one who works for you.
