Market Manager, CO, Off Premise

Location: Denver, CO, US, Remote

Careers that unlock the magic of human connection  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!  

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in Colorado is $97,040.00 to $121,300.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position. 

Position Summary

The purpose and accountabilities of this position are to drive PR USA Net Sales performance and execute brand priorities in Colorado’s Off Premise channel through national and local programming, field work and distributor resource deployment.

Major Responsibilities / Accountabilities

- Owns:

• Takes ownership in delivering the NNS targets on the entire portfolio in the CO Off Premise
• Manages distributor execution within market and is the day to day go to point of contact for the SGWS Off Premise team
• Manages sales priorities and programs to drive agenda for distributor team in line with full year & monthly goals by brand
• Ensures execution of brand standards through rigorous communication and oversight of distributor partners
• Partners with Field Marketing to oversee best in class execution of Local Sponsorships and Priority Programs
• Regular cadence of market visibility working with distributor sales force to “inspect what we expect” ensuring execution and share of mind
• Drives execution and results through both dedicated and non-dedicated Distributor Sales Team
• Manages relationships with key customers and is the face of Pernod Ricard in the Off Premise Channel
• Frequently conducts analysis of market level data to assess performance and identify business growth opportunities

- Supports (With State Manager):

• Monitors competitive pricing to ensure price strategy compliance and if necessary, recommends further price programming based on ROI and elasticity analysis
• Provides State Manager high level monthly commentary on Off Premise business while also providing additional insight into anything that should be reflective in the forecast ahead of the SEM/DRM
• Train, motivate & develop distributor sales teams to achieve targets by conducting work withs and being extremely active in the market
• Leads all inward market visits with clear communication of timelines and deliverables

- Collaborates (With State Manager):

• Contributor to the development of the market AOP, specifically setting market level priorities, channel plans, KPI/ROI expectations
• Works with distributor leadership and PRUSA commercialization team to create execution plans that deliver against financial objectives, KPIs, and strategic imperatives (with State Mgr)
• Manages and allocates local resources against market priorities and plans (with Field Marketing Manager)

Nature & Scope

- Key Metrics:

• Regularly communicates with key wholesaler stakeholders
• Participates in conducting business reviews with distributor management monthly
• Achieves all key brand KPIs

- Financial Targets:

• Delivers NNS targets for territory and key accounts
• Depletions (# of cases, total increase, target account improvements)
• Key brand KPIs and distribution goals

- Organizational Context:

• Reports solid line to State Manager
• Works closely with Field and Brand Marketing Teams
• Works closely with distributor dedicated sales team, full book team & chains team

Decision Rights

- Owns:

• Drives Distributor AVV execution against sales priorities and programs for channel / territory
• Distributor SD / Sales rep activity & communication

- Influences:

• State-level budgets and forecasts
• Local pricing programs
• State level programs

Key Requirements

- Education:

• Bachelor’s degree highly preferred

- Experience / Background:

• Position requires 5-7 years of previous sales experience in a wine and spirit or consumer goods sales environment with proven success managing distributor relationships
• Experience IN market and with the Off Premise channel a big plus. Flexibility required to work in the field regularly

Working Conditions

- Field Environment: 

• Work is performed in a typical field environment with moderate demands for movement and lifting
• Normal visual, hearing and language acuity required for correspondence and computer usage
• Frequent travel by land and/or air in diverse weather conditions is required
• Occasional Travel (Estimate: 10%)

Required Leadership Competencies

- Strategic Vision:

• Proactively participates in activities/projects that involve change
• Translates objectives and plans into effective tactical actions
• Continually expands internal & external relationships to include additional key partners
• Demonstrates an understanding of the various business areas and functions at Pernod Ricard (e.g. brand companies, market companies, regions)

- Entrepreneurship:

• Proposes new ideas/methods on how to improve performance
• Maintains a positive, can-do attitude
• Influences others to gain support for an idea or cause

- Results Oriented:

• Assigns tasks and accountabilities for work outputs to the most appropriate individuals, when needed
• Displays a sense of urgency in accomplishing goals and takes corrective actions to ensure results
• Maintains composure and high-performance standards in a challenging environment
• Achieves own individual objectives, applying professional excellence standards, and delivers high quality work

- Live the Values:

• Maintains high professional standards that are aligned with the organization’s values and ethics
• Demonstrates commitment to Corporate Social Responsibility (CSR) priorities by promoting Group and local initiatives
• Establishes a mutual trust environment by communicating in an honest, straightforward, and transparent manner with colleagues at all levels
• Displays enthusiasm and values the teams’ contribution to the success of Pernod Ricard

Required Functional Competencies

- Negotiation:

• Leverages negotiation skills and exhibits agility when overcoming customer or wholesaler objections
• Utilizes the resources and techniques (including persuasive story telling) to reduce the gap between PR and customer’s demands
• Ability to manage stress and navigate through potential customer hostility

- Relationship Building & Influencing:

• Develops strong relationships with key internal stakeholders and customers in line with PR Values, driving commercial value
• Conducts regular meetings and builds strong rapport with key customers
• Comfortably deals with people at all levels of the organization (internal & external)
• Anticipates potential conflicts and takes a solution-orientation approach to resolution
• Adapts presentation style and techniques to their audience
• Understands wholesaler organization & enlists key partners

- Consumer / Shopper Insight:

• Analyzes relevant data to provide qualitative feedback regarding local consumer behavior
• Uses insights to optimize 4P (portfolio, promotions, price, placement)
• Develops activities that drive brand awareness with customers
• Understands the importance of visibility and executes accordingly

- Market & Environment:

• Analyzes external market data to adjust action plan
• Understanding and awareness of competitor’s local commercial strategy
• Leverages time in field to provide qualitative feedback to inform commercial strategy
• Understanding of customer segmentation

- Portfolio, Brands & Products:

• Well versed in Wine & Spirits knowledge and the entirety of the PR portfolio
• Ability to articulate key differences between our brands & categories vs. competitors’
• Executes the portfolio / brand action plan in their area of responsibility
• Ability to confidently present our brands/innovation items to Wholesaler

- Drive for Sales Results:

• Understands the basics of the commercial sales process and business analytics
• Drives execution of sales programming through the wholesaler
• Evaluates commercial activities by routinely monitoring wholesaler performance against key initiatives
• Analyzes outcome of previous commercial activities and identifies areas for potential improvement

- Contracts, Prices & Trade Terms:

• Ability to work cross-functionally with Legal, Finance, and Field Marketing
• Keeps updated on legal evolutions within scope and ensures compliance
• Analyzes and assesses competitor’s trade terms and pricing strategies

- Commercial Strategy & Planning:

• Provides sales forecasting-based market intel & customer trends
• Drives commercial strategy at the local level, enlisting key wholesaler partners
• Leverages field intel to adjust strategy when necessary

- Analytical Thinking:

• Ability to leverage key resources (DSTAR, PBI) to drive informed conversation surrounding commercial performance
• Analyzes pertinent sales data to identify areas of opportunity

- Organization & Planning:

• Practices proper time management while respecting deadlines
• Identifies opportunities to help streamline organization
• Leverages planning tools to maximize sales output

- Financial Acumen for Sales:

• Demonstrates an overall understanding of company’s vision, priorities and financial objectives
• Demonstrates basic understanding of PR Financial vocabulary (Contributive margin, Net sales, ROI, A&P…)
• Monitors forecast & results vs the allocated budget
• Understands volume, net sales data, and product mix implications

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life.  

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid or remote option. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for their and their team’s schedules.   

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.  

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms. 

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact your talent acquisition manager.

Job Posting End Date:

Target Hire Date:

2024-11-01

Target End Date: