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Join Brown-Forman as the On and Off Premise Market Manager for the Northern California! Lead and innovate in this exciting market, driving brand success through strategic initiatives, impactful relationships, and flawless execution.
What You Can Expect:
Leadership: Serve as the primary point of contact with key on and off premise account groups, covering the entire Brown-Forman portfolio of brands.
Create Impact: Design, develop, and implement key customer focused win-win initiatives that enhance Brown-Forman and customer profitability.
Build Relationships: Establish and nurture positive customer rapport at all levels across assigned territory.
Drive Success: Conduct business performance reviews with the distributor leadership to achieve state plans.
Collaborate: Partner with Brown-Forman National Account Teams and Regional Distributor Account Team to ensure flawless execution of Independent and Chain programs.
Innovate: Work with the Brown-Forman e-premise team to communicate cutting-edge programs and execution plans to distributors and customers.
Champion Brands: Develop and execute on and off premise brand-building plans in collaboration with distributors in Northern California.
Win at Point of Purchase: Champion the on and off premise efforts at the point of purchase, ensuring superior distributor execution of brand initiatives.
Connect: Engage with and influence key external contacts, including distributor partners, retailers, consumers, and agencies.
Planning & Analysis:
Strategize: Lead on and off premise teams to gather local market feedback for specific brand plans, setting clear objectives and priorities.
Agility: Coordinate communication of plan adjustments based on market performance and success.
Manage Budgets: Manage budget responsibilities to drive financial success.
Distributor & Agency Management:
Develops and/or ensures proper activation of all programs for the Reyes Beverage Group team members through weekly field work with and meetings for on and off
premise general market.Ensure alignment with Golden Brands East Bay, Golden Brands Sonoma & Golden Brands Redding.
Activate Programs: Develop and ensure the proper activation of all on-premise programs.
Lead Initiatives: Oversee the execution of on-premise pull programming and all branded initiatives.
Implement Plans: Execute the Brown-Forman business plan with the on-premise team, holding them accountable for results.
Manage Agencies: Oversee third-party promotion agencies for on-premise, ensuring alignment with Brown-Forman business and brand plans.
Be the Key Contact: Serve as the primary point of contact with key on-premise account groups, covering the entire Brown-Forman portfolio of brands.
What Makes You Unique:
Experience: Minimum of 3 years in the beverage alcohol and/or beverage industry with a proven track record of meeting key metrics and a strong, consistent presence in the market with key accounts and customers.
Coaching: Strong coaching and sales training skills.
Partnership Skills: Demonstrated ability to build and maintain effective working relationships with key stakeholders, while actively seeking opportunities to collaborate with leaders across various channels, functions, and geographies.
Enterprise Mindset: Able to prioritize the overall Brown-Forman business needs above specific territory or team needs.
Ability to travel and work nights and weekends as required, with a valid state driver’s license and the capability to lift 60 pounds. Systems Proficiency i.e. Google Suite, Microsoft Office, and/or other business operations software.
Location
Please note this position must reside in either Alameda, Contra Costa or Sonoma County.
Pay
The base pay range for this role will be $84,000 - $90,000 plus a 25% cost of labor allowance bringing the range of pay to $105,000 - $112,500 paid semi-monthly plus a 25% bonus. The 25% bonus will be calculated off the base pay and cost of labor allowance paid annually contingent on performance of the company and individual.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P6Number of Openings Available:
1Top Skills
What We Do
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel,
Woodford Reserve, Old Forester, Coopers’ Craft, The Glendronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,700 employees globally and sold in more than 170 countries worldwide.
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