Market Development Specialist

Posted Yesterday
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Dunwoody, GA, USA
In-Office
Mid level
Automotive • eCommerce • Software • Analytics
The Role
Generate leads and close new business within assigned territories by prospecting, cold calling, emailing, social selling, and delivering tailored product demonstrations. Collaborate with territory teams, report on pipeline and metrics, and execute monthly/quarterly sales plans to drive website conversion and merchandising solution adoption in the automotive dealer market.
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Description


About Protomiq 

At Protomiq, we believe that the auto dealerships that win are the ones that create better experiences for their customers. That's why we build technology that helps dealers connect with shoppers, turn interest into action, and drive measurable business results. 

More than 6,000 dealerships across North America rely on Protomiq's solutions to engage customers, improve performance, and stay competitive in a rapidly evolving market. 

From independent dealerships to some of the largest dealer groups and automotive brands in the industry, Protomiq is trusted by dealerships focused on what comes next. 

If you're excited by innovation, customer impact, and the opportunity to help shape the future of automotive retail, you'll fit right in. 

Working at Protomiq 

At Protomiq, your work matters. We're a team of builders, problem-solvers, and innovators who are passionate about helping our customers succeed. Here, you'll be empowered to move quickly, embrace new ideas, and make a visible impact on the business. 

We offer competitive compensation, comprehensive benefits, professional development opportunities, and a culture built on collaboration, accountability, and growth. 

Key Duties and Responsibilities:

  • Lead Generation & Prospecting:
  • Identify and research potential clients within specific territories
  • Develop and execute strategies to generate new business as well as increase opportunities through cold calling, email campaigns, social selling, and networking.
  • Sales Presentations & Demos:
  • Conduct product demonstrations to prospective clients, showcasing the value and ROI of our website conversion and merchandising tools.
  • Tailor sales pitches to address the unique needs and pain points of each prospect.
  • Collaboration & Reporting:
  • Work closely with set teams in your territory on daily prospecting, presentations, pipeline, monthly/quarterly gameplans.
  • Regularly report on sales activities, pipeline status, and performance metrics to the sales leadership team.

Requirements

  • Proven track record of success in B2B sales, preferably in the automotive space.
  • Strong understanding of website conversion optimization, digital marketing, and the landscape of automotive.
  • Knowledge of sales and negotiating principles
  • Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and compelling manner.
  • Proficiency in using CRM software (e.g., Salesforce) and other sales tools.
  • Self-motivated, goal-oriented, and able to thrive in a fast-paced, competitive environment.
  • Ability to work independently as well as collaboratively within a team.
  • Bachelor’s degree in Business, Marketing, or a related field (preferred).

Other Things We’re Looking For:

  • Self-starter
  • Experience with SaaS technologies
  • Ability to adapt in an ever-changing environment

Skills Required

  • Proven track record of success in B2B sales, preferably in the automotive space.
  • Strong understanding of website conversion optimization, digital marketing, and the automotive landscape.
  • Knowledge of sales and negotiating principles.
  • Excellent communication and presentation skills; able to articulate complex concepts clearly.
  • Proficiency in using CRM software (e.g., Salesforce) and other sales tools.
  • Self-motivated, goal-oriented, able to thrive in a fast-paced, competitive environment.
  • Ability to work independently as well as collaboratively within a team.
  • Bachelor's degree in Business, Marketing, or a related field.
  • Experience with SaaS technologies.
  • Self-starter with ability to adapt in an ever-changing environment.
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The Company
145 Employees
Year Founded: 2014

What We Do

TradePending (now Protomiq) is a North Carolina-based SaaS provider that delivers an intelligent digital sales conversion platform for automotive retailers. The company specializes in software solutions tailored for automotive dealerships, offering tools for trade-in valuations, instant offers, and payment calculators to help dealers turn website traffic into high-value buyers and streamline the automotive buying process across North America.

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