Market Development Manager

Work Schedule

Environmental Conditions

Job Description

Role Overview

The Market Development Manager is role responsible for the development and execution of global, customer-focused marketing strategies that support the Microbiology Division’s strategic priorities and revenue objectives. This role owns the planning, build, and execution of annual customer campaigns for key target audiences, translating portfolio and go-to-market strategies into high-impact global marketing programs.

Working in a highly matrixed environment, you will partner closely with product management, e-business, sales, and regional marketing teams to define customer-centric value propositions, drive demand generation, and ensure strong regional adoption of global marketing strategies.

Key Responsibilities

Global Campaign Strategy & Execution

• Lead the development and execution of integrated, customer-focused global marketing strategies and campaigns that drive pipeline creation, customer acquisition, and portfolio growth
• Define target audiences and personas; develop differentiated value propositions and content strategies aligned to customer needs and buying journeys
• Own campaign architecture across content, channels, and touchpoints, ensuring a cohesive and optimized customer experience
• Partner with regional marketing teams to ensure effective localization, adoption, and execution of global campaigns, extending into sales activation initiatives

Customer Journey, Demand Generation & Digital Excellence

• Partner closely with e-business to optimize channel mix, digital performance, and campaign effectiveness
• Improve lead quality and conversion through optimized marketing automation programs (MAPs), WebUX enhancements, and application/workflow-based content
• Leverage digital analytics, marketing automation, and CRM insights to assess campaign performance, improve lead nurturing, and increase funnel conversion
• Continuously apply learnings from campaign performance data to refine content, targeting, and activation strategies

Go-to-Market Strategy & Market Expansion

• Support go-to-market strategies for existing portfolios and new product launches, ensuring strong alignment between product positioning, customer needs, and marketing execution
• Analyze market trends, customer insights, and competitive dynamics to identify new growth opportunities (e.g., new regions, adjacent markets, or applications)
• Contribute to defining market opportunity (addressable and non-addressable) and shaping marketing strategies that support expansion priorities
• Gather and synthesize customer and field feedback to inform product development and improve market fit, communicating insights clearly to internal stakeholders

Stakeholder Partnership & Cross-Functional Collaboration

• Build strong, trusted partnerships with cross-functional and regional stakeholders, including product management, e-business, sales, and regional marketing teams, to align on shared objectives and deliver integrated marketing outcomes
• Facilitate collaboration across global and regional teams to translate strategic priorities into clear, actionable marketing plans that are consistently executed in market
• Drive adoption of global marketing strategies by working collaboratively with regional teams to balance global consistency with local market needs

Performance Metrics, Planning & Reporting

• Develop and manage the global marketing plan and calendar, including accurate budget planning and monthly OPEX management
• Define and track KPIs that measure campaign success, including pipeline contribution, lead quality, conversion rates, and regional adoption of global strategies
• Partner with e-business to analyze and report on campaign, vertical, and product-level performance, including pull-through to revenue
• Provide regular performance updates and insights to stakeholders, using data to inform current and future marketing plans

Minimum Requirements / Qualifications

• Proven experience in marketing roles within applied microbiology and/or life sciences, with specific experience in microbiology diagnostics marketing
• Demonstrated success leading marketing campaigns in a matrixed organization, with clear impact on demand generation and growth
• Strong experience partnering with e-business teams, including exposure to marketing automation platforms, digital analytics, and CRM integration
• Excellent written and verbal communication skills, with the ability to present complex strategies to senior leadership and diverse global audiences
• Strong project management skills and attention to detail, with the ability to manage multiple complex initiatives simultaneously
• Creative mindset with strong intuition for customer-centric design and messaging, paired with a data-driven approach to continuous improvement
• Experience delivering presentations and training to sales teams, regional marketing teams, and customers
• Ability to build and maintain relationships with customers and key opinion leaders
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
• Willingness to travel domestically and internationally (~25%)