For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).
In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.
Territory Coverage: Northeastern United States
Essential Duties and Responsibilities:
- Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers
- Plan and implement sales strategies to maximize share and margin; effectively differentiate Generac products in competitive sales environments
- Expand the customer base by identifying new partners and developing new customer opportunities
- Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management
- Build strong relationships with established key accounts and internal support teams to foster long-term business growth
- Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking
- Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives
- Provide market feedback and competitive intelligence to sales and business leadership
- Maintain consistent follow-up on opportunities to drive timely and effective closes
- Communicate effectively with Generac sales team members to ensure a coordinated approach to account acquisition and support
Minimum Qualifications:
Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
4 years of solar industry experience
Ability to travel 30-60% of the time
Preferred Qualifications:
Experience in residential energy storage
Experience in business-to-business sales
Experience selling to c-suite executives and key decision makers at large corporations
Working knowledge of two-step distribution model
Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Skills Required
- Bachelor’s degree in Business, Marketing, Engineering, or equivalent experience
- Four years of solar industry experience
- Ability to travel 30% to 60% of the time
- Experience in residential energy storage
- Business-to-business sales experience
- Experience selling to C-suite executives and key decision-makers at large corporations
- Working knowledge of the two-step distribution model
- Experience with RFP purchasing processes, from bid through award and close
- Experience identifying market indicators and prospects using third-party tools such as OHM Analytics and Wood Mackenzie
What We Do
Generac is a leading energy technology company committed to powering a smarter world. Our purpose is to lead the evolution to a more resilient, efficient, and sustainable world through our backup and prime power systems. As a company, we are committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generators. Generac’s people contribute to the company’s growth and success by living our corporate values everyday - integrity, innovation, agility, teamwork, and excellence. We foster a culture that supports diversity, equity, inclusivity, and good corporate citizenship, globally. If you're interested in powering your future with Generac, visit www.generac.com/about-us/careers to find a position that fits your career goals and celebrated talents. #PoweringPossibilities #ThePowerOfGenerac
