Are you passionate about growth, innovation, and building products that truly impact people’s lives? As a Market Developer, you will play a key role in sustainably growing Mukuru’s Wallet & Value-Added Services (VAS) business. This role is all about expanding market presence, unlocking new opportunities, strengthening partnerships, and driving adoption of Mukuru’s digital financial solutions.
You’ll work cross-functionally, think commercially, and be hands-on in executing strategy—turning insights into action and opportunities into results.
What You’ll Be Doing Drive Market Growth & Penetration- Lead customer acquisition, retention, and increased usage of Wallet & VAS products in assigned markets
- Act as the Wallet & VAS ambassador—building strong visibility and share of mind
- Enable and train sales and marketing teams on effective value-based selling
- Ensure customer benefits and product features are clearly and consistently communicated
- Strengthen and optimise distribution channels
- Coordinate and manage cross-functional projects aligned to business strategy
- Track daily progress, manage priorities, and resolve delays proactively
- Ensure projects are delivered on time, within scope, and with measurable outcomes
- Identify and escalate risks, resourcing needs, or dependencies where required
- Identify new products, services, and partnership opportunities
- Assess opportunities for commercial, strategic, and legal viability
- Prepare and present compelling business cases for approval
- Build relationships with potential partners and negotiate mutually beneficial agreements
- Support or lead implementation of approved opportunities
- Support budgeting and market performance reporting
- Conduct pricing reviews and contribute to pricing strategy
- Manage partner relationships, negotiations, and ongoing commercial engagements
- Monitor market trends, customer needs, and regulatory changes
- Analyse competitor offerings, pricing, and business models
- Translate insights into actionable recommendations
- Participate in weekly KPI and monthly performance reviews
- Attend product training and development programmes
- Take ownership of continuous learning and growth
- Payments, remittances, and digital financial services
- Sales and marketing processes (B2C & C2C)
- Commercial agreements and contracts
- Operating licences and regulatory environments
- Strong communication and interpersonal skills
- Sales and negotiation ability
- Analytical and problem-solving mindset
- Excellent organisation, time management, and attention to detail
- Self-driven, resilient, and results-oriented
- 0–1 year of work experience (business development experience advantageous)
- Exposure to financial services is desirable
- Grade 12 (essential)
- Relevant tertiary qualification (essential)
I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited” Maybe you are just the future Mukurian we need!!
Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.
If you do not receive any response after two weeks, please consider your application unsuccessful.
NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS
What We Do
Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer. The foundation of our business was built by providing the continent’s migrant diaspora with safe, convenient international money transfers. From this base we have grown a wide range of products and services that take their cue from our customers’ needs and aspirations for greater financial security and a better life. To this end, we continue to build a highly robust and resilient physical and digital financial payments infrastructure across Africa that unlocks new value-added services for our loyal customers. This includes cash transfers, Mukuru Funeral Cover, and the Mukuru Card. As a fintech provider, Mukuru has underpinned its successful customer engagement strategy with the ability to ‘speak the language’ of its users and gain a grassroots understanding of the unique pain points that customers face in each market. Our engagement platforms include WhatsApp, free USSD, the Mukuru App, and the website. Customers are always able to speak to Mukuru about any challenges or difficulties with the platform, whether it’s a Mukuru agent in a physical booth, at a branch, over the telephone, or via a virtual live chat function in a language of the customer’s choosing, and often in their mother tongue. Take a walk through our Contact Centre at any time, and you’ll hear conversations in 15 languages – our very own united nations of Africa and Asia.
