Job Description:
Champion Petfoods EMEA is expanding! We are excited to announce we are looking for a Market Activation Specialist Germany to join our team in Amsterdam.
Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 40+ years. Founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.
The Regional Customer Marketing Specialist will lead the marketing conversations and support negotiations with key retailers to grow the Acana and Orijen brands through e-commerce and in store and ensure excellence of execution, while tracking and managing KPI's. Revenue growth management will be key to accomplish the role.
What will be your Key Responsibilities?
Work alongside the Key Account Managers, Regional Sales Managers, Sales Directors, Digital and Category team to develop and execute joint business plans with key retailers across E -Commerce and brick and mortar stores.
Support Key Account Managers, Regional Sales Managers, Sales Directors in Customer Performance Analysis & Revenue Growth Management
Liaise with the global and international teams in other regions to share best practices of marketing ideas and implementation across direct retail accounts, ensuring best practices are replicated wherever possible.
Revenue Growth Management, setting KPIs, monitor campaigns and activations, measure ROA and ROI.
Point of contact for all needs related to marketing for retail direct accounts e.g. assets creation, liaising with global team on brand guidelines, briefing and managing agencies when necessary, point of contact for marketing teams and commercial teams within retail partners.
Create shopper marketing insights for the region and add value through analytical and empirical insights gathered through the collaboration with direct retail accounts.
What are we looking for?
3-5 years+ plus experience in Trade/Customer Marketing, Category Management, Sales and/or Shopper Marketing with close collaboration with Sales
Essential the candidate speaks fluent German, in addition to English.
Essential experience in CPG or FMCG.
Industry knowledge of depletions, sales and retail data. In-depth understanding of online and retail marketing.
This role is perfect for an ambitious, enthusiastic customer marketing manager with experience working with large international online and offline retailers.
The ideal candidate would have strong shopper marketing experience and be able to harness insights from data. Experience with Nielsen data, Kantar analytics, Aztec or similar scan data providers is strongly valued; experience analyzing funnel and conversion rate for ecommerce sales as well as analytics data to understand return on investment of marketing campaigns on site is a must.
The role will be perfect for a go-getter with a positive can-do attitude, flexible, able to deliver through complexity and change and a good team-player. Ability to work independently and self-starter attitude is required to succeed in this role.
The ideal candidate should be comfortable working in a fast-paced environment and able to prioritize, understanding what is likely to really deliver an impact.
What can you expect from Champion Petfoods?
- Enjoy the freedom to showcase your entrepreneurial spirit in a dynamic role
- Join a team passionate about pet nutrition, guided by our Champion Values and the Mars Five Principles
- Be part of a purpose-driven company, committed to building the world we want for tomorrow
- Access to world-class learning and development from day one, including our Mars University
Ready to Apply?
If you're an experienced sales professional, passionate about pets and eager to help us unlock our growth ambitions, we’d love to hear from you. Apply today and join Champion Petfoods to make a real impact!
Skills Required
- 3-5 years experience in Trade/Customer Marketing, Category Management, Sales, and/or Shopper Marketing
- Fluent in German and English
- Experience in CPG or FMCG
- Knowledge of sales and retail data, and online/retail marketing
- Shopper marketing experience and data analysis skills
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
