Want to be a bswifter?
At bswift we’ve been transforming benefits administration since 1996, making it simpler, smarter, and more human. Our state-of-the-art, cloud-based technology and services empower employees to understand, manage, and love their benefits. From downtown Chicago, and remotely across the country, we serve thousands of companies and millions of people nationwide, reducing administrative burdens and freeing HR teams to focus on creating thriving, people-first workplaces.
We’re looking for motivated and goal-driven individuals who share our passion for delivering excellence and creating solutions that make a difference. The reward is a fun, flexible and creative environment with ample opportunity for professional and personal growth. If you love the bswift values of pursue excellence, embrace accountability, deliver superior service, and be a great place to work, we want to hear from you!
We are seeking a highly motivated and detail-oriented Marcom Operations Manager to join our dynamic team. If you have a passion for optimizing processes, systems, and analytics, this role is an exciting opportunity to make an impact.
As a key member of the Marcom team, you will ensure the efficiency and effectiveness of our marketing operations, manage data-driven strategies, and implement scalable processes that support business growth.
Key Responsibilities
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Marketing Technology Management
Oversee the implementation and management of marketing technology platforms (e.g., marketing automation, analytics tools, websites). -
Campaign Operations
Optimize the setup, execution, and tracking of marketing and communication campaigns, ensuring seamless integration across multiple platforms. -
Data and Analytics
- Analyze campaign data to measure performance, derive insights, and recommend future strategies.
- Create dashboards and regular performance reports for key stakeholders.
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Process Improvement
Develop and document marketing processes to enhance efficiency, eliminate bottlenecks, and improve cross-team collaboration. -
Lead Management
Manage lead flow through marketing automation systems, ensuring proper scoring, segmentation, and routing for follow-up. -
Project Management
Oversee marketing project timelines, budgets, and deliverables to ensure timely and successful execution. -
Collaboration
Partner cross-functionally with marketing, sales, and product teams to align on goals and drive integrated marketing strategies. -
Compliance and Data Privacy
Ensure marketing operations adhere to data privacy laws and regulations (e.g., GDPR, CCPA).
Qualifications
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Education
- Bachelor’s degree in Marketing, Business, or a related field.
- Master’s degree is a plus.
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Experience
- 5–7 years in marketing operations or a similar role.
- Strong understanding of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
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Technical Skills
- Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau) and Excel.
- Experience with A/B testing and performance optimization.
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Knowledge
- Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices in data handling.
- Understanding of SEO/SEM and digital marketing strategies (preferred).
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Soft Skills
- Excellent analytical, organizational, and problem-solving abilities.
- Strong communication and interpersonal skills to collaborate effectively across teams.
- Project management skills with the ability to handle multiple initiatives simultaneously.
Preferred Skills
- Experience in B2B marketing and sales processes.
- Certification in marketing automation tools (e.g., HubSpot Certification).
Why Join bswift?
At bswift, we empower our employees to make a meaningful impact, innovate, and grow. Joining our team means stepping into a collaborative and dynamic environment that values creativity, initiative, and a passion for client success. We are dedicated to fostering an inclusive workplace that celebrates diversity and values each team member’s unique contributions.
Benefits of Working at bswift:
- Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family.
- Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.
- Remote first, Office friendly environment! No time to commute? No problem!
- Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.
- Professional Development: Opportunities for career growth, including training and access to resources to support your career progression.
- Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.
- Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.
Make an Impact: At bswift, your work directly contributes to transforming how organizations approach benefits administration and client engagement. Join us to be part of an organization that is making a meaningful difference in the lives of our clients and their employees.
Specific benefit offerings vary by position and may be subject to change.
Standard working hours are 8am-5pm Central Time, unless otherwise stated in the Job Description.
In the spirit of pay transparency, we are excited to share the base salary range for this position is $85,000-$95,000, exclusive of fringe benefits or potential bonuses. If you are hired at bswift, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package!
At bswift, our mission is clear: Become the preeminent benefits administrator through exceptional people, innovative technology, and delighted customers. And our values are at the heart of everything we do to accomplish that mission. We Pursue Excellence, Embrace Accountability, Deliver Superior Service, and strive to Be A Great Place To Work. We take pride in having an engaged, collaborative team that goes the extra mile to get the job done right.
bswift has been regularly named one of Chicago’s Best and Brightest Companies to Work For®, as well as one of the Nation’s Best and Brightest Companies to Work For® year after year. We offer a fun, flexible, and creative environment where you can grow both professionally and personally.
We are committed to being an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
If you have what it takes to join our award-winning culture, we’d love to hear from you!
Top Skills
What We Do
bswift is a Chicago-based technology company that provides benefits administration for employers and exchanges nationwide. We pride ourselves on having a fun, friendly and smart staff that goes the extra mile to get the job done right. The reward is a fun, flexible and creative environment with ample opportunity for growth.
Why Work With Us
We offer the excitement and opportunity of a fast-growing company with the stability of an experienced management team, a blue-chip client base, and a proven track record of success. We're looking for motivated and goal-driven team members who possess the bswift values of higher standards, greater accountability and more fun.
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