. The role will own campaign planning, messaging, audience segmentation, channel strategy, stakeholder coordination, execution governance, performance tracking and continuous improvement. Content writers, designers, web developers and central marketing teams will support execution; this role will provide direction, briefs, reviews and coordination to ensure campaigns are delivered on time and aligned to business priorities.
Responsibilities1. Brand Communication & CME Positioning
· Define the CME marketing narrative by translating industry priorities, client challenges, EXL capabilities and solution value propositions into clear messaging.
· Strengthen EXL’s positioning across CME sub-industries through consistent brand communication, executive messaging and thought leadership themes.
· Work with creative, content and Central Marketing teams to ensure all campaign assets, presentations, newsletters, LinkedIn posts, event messaging and website content reflect EXL’s brand voice.
· Support executive branding for CME leaders through curated posts, articles, POVs and industry commentary.
2. Industry, Solution & Services Campaigns
· Own the end-to-end strategy and governance of CME industry, solution and services-led campaigns, from objective-setting and campaign brief creation to launch, tracking and post-campaign review.
· Define target accounts, buyer personas, messaging themes, channel mix, activation sequence, timelines, success metrics and expected business outcomes.
· Translate GTM priorities into execution plans for content writers, designers, web developers, sales teams, advisors, partners and Central Marketing.
· Coordinate campaign activation across LinkedIn, email, website, paid media, events, thought leadership, newsletters, account-based outreach and sales enablement channels.
· Review campaign performance, engagement signals, lead indicators and stakeholder feedback to improve targeting, messaging, content and future campaign plans.
3. Digital Marketing:
· Plan and manage digital activation across LinkedIn, email, website, paid media, SEO, campaign landing pages and content amplification channels.
· Guide content, design, web and marketing operations teams with clear briefs, audience context, messaging direction, review feedback and launch readiness checks.
· Use marketing automation and campaign management tools to support email campaigns, lead generation, nurturing journeys and performance tracking.
· Prepare periodic updates on campaign performance, digital engagement, website traffic, CTA clicks, lead signals and recommended improvements.
QualificationsKey Skills and Qualifications:
· Strong written and verbal communication skills with the ability to simplify complex industry, solution and service narratives.
· Proven ability to strategize, orchestrate and run end-to-end B2B marketing campaigns across multiple stakeholders, channels and execution teams.
· Ability to create strong campaign briefs and guide content writers, designers, web developers, sales teams and Central Marketing without personally executing every production activity.
· Understanding of brand positioning, industry marketing, thought leadership, digital marketing, campaign activation and performance tracking.
· Strong project management skills to manage multiple campaigns, assets, approvals, timelines and stakeholder inputs in parallel.
· Ability to interpret marketing data and recommend improvements to campaign targeting, messaging, content and channel strategy.
· Creative mindset with the ability to develop ideas aligned with EXL’s brand, CME market priorities and buyer needs.
· Qualification: MBA or postgraduate qualification in Marketing, Communications, Business, Digital Marketing or related field preferred.
Skills Required
- Strong written and verbal communication skills
- Ability to simplify complex industry, solution, and service narratives
- Experience strategizing, orchestrating, and running end-to-end B2B marketing campaigns
- Experience managing campaigns across multiple stakeholders, channels, and execution teams
- Ability to create campaign briefs and guide content, design, web, sales, and marketing teams
- Understanding of brand positioning, industry marketing, thought leadership, digital marketing, campaign activation, and performance tracking
- Strong project management skills
- Ability to manage multiple campaigns, assets, approvals, timelines, and stakeholder inputs in parallel
- Ability to interpret marketing data and recommend improvements
- Creative mindset aligned with brand, market priorities, and buyer needs
- MBA or postgraduate qualification in Marketing, Communications, Business, Digital Marketing, or a related field
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
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