Manager, Website & Digital Marketing Operations

If you’re looking for a meaningful career, you’ll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster’s values, these set us apart as a bank and as an employer.  

Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!

Position Summary:

This role will help build, maintain, and enhance Webster Bank’s marketing websites leveraging an industry-standard Web Content Management System (Web CMS). You'll partner cross-organizationally with the lines of business, marketers, designers, product managers, developers, legal, and compliance to ensure Webster Bank’s brand is optimally presented across public-facing website channels and digital experiences. This position will also be responsible for SEO/Content and maintain marketing content on other digital marketing platforms.

Key Responsibilities:

Website Maintenance (CMS)

• Collaborate with stakeholders and project teams to review and understand requirements and specifications for web content creation.

• Edit, proofread, maintain, build, and publish web pages based on business requirements. Translate content into corresponding templates to align with Webster’s brand.

• Review existing site content and templates - make recommendations to improve client experience, engagement and help reach business goals.

• Monitor monthly and quarterly URL tracking reports to ensure reviewers’ approvals are captured and edit requests are performed, approved, and documented.

• Monitor website accessibility reports and work with developers to implement fixes.

• Test websites across browsers, operating systems and devices and ensure functionality and efficiency of sites and web servers.

• Monitor and report on website traffic.

• Ensure websites are secure and user data is safeguarded.

Website Development

• Collaborates with internal development teams and external vendors to implement website enhancements and resolve technical issues.

• Creates and manages Jira tickets to document, track, and prioritize website development tasks, bug fixes, and feature requests.

• Conducts thorough quality assurance (QA) testing on all website updates and enhancements to ensure functionality, performance, and adherence to brand standards before launch.

• Partners with developers and vendors to troubleshoot and resolve website defects, ensuring timely resolution and minimal disruption to user experience.

SEO/Content

• Analyze, review, and QA content. Propose and implement changes to optimize search discoverability

• Monitor keyword/search trends. Recommend potential topics for blog content and enhancements to existing content.

• Manage/monitor local listings to ensure accuracy across third party platforms; Make recommendations to improve local search performance.

• Research web and digital communication trends, innovations, and emergent interactive technologies to support recommendations on new features and applications.

Digital Platforms

• Maintain and update content displayed in online/mobile banking platforms and on digital signage, ensuring content and artwork are consistent with Webster brand

Analytics/Reporting/Operations

• Building reports and dashboards to help showcase website performance (including reporting on lead generation, site traffic, etc).

• Manage tags across digital platforms, including websites and media tags with Google Tag Manager

• Ensure all website requests entered into workflow tools are captured, processed, and prepared for prioritization review.

• Process related vendor invoices and maintain aggregate records for budget review

• Work closely with legal and compliance teams to ensure website content is compliant with all regulations, policies, and procedures. 

• Responsible for maintaining all website content documentation and for providing reports and samples for all internal and external audits, legal and compliance reviews.

Requirements:

• Bachelor’s degree in related field (Web/Interactive Design, IT, Digital Marketing, Marketing or Communications) or comparable work experience.

• 5+ years of experience building, editing, and publishing content using a content management system (CMS-WordPress preferred) and various internet browsers’ developer modes

• Basic knowledge of HTML and CSS principles

• Basic understanding of Website Accessibility

• Demonstrated understanding of web best practices, SEO, and conversion rate optimization (CRO)

• Strong writing, communication, project management, and problem-solving skills

• Strong computer/technical skill and ability to quickly master new software

• Experience with analytics tools (Google Analytics, Google Tag Manager preferred)

The estimated salary range for this position is $110,000USD to $120,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.