The Manager of Web Experience & Operations owns day-to-day execution and optimization across Included Health’s marketing websites (includedhealth.com and doctorondemand.com) and microsites as a key growth and conversion channel. This role turns broader web strategy into clear priorities, manages publishing operations and intake, and drives high-quality execution across technical SEO, CRO, UX, and web publishing.
The ideal candidate brings strong technical fluency in how websites are built, rendered, measured, and optimized at scale. They can evaluate how technical decisions affect discoverability across traditional SEO and AEO/GEO, apply best practices for site architecture and structured data, and use AI and LLM-based tools to improve efficiency and scale web and SEO operations. This role is primarily responsible for executing intake requests and managing day-to-day web production in support of the consumer marketing content strategy, ensuring work is launched accurately, efficiently, and on time.
Responsibilities:
- Own day-to-day operations for Included Health’s marketing websites and client microsites, ensuring content is accurate, on-brand, accessible, and optimized across devices.
- Execute on intake tickets and internal marketing requests
- Translate the broader web roadmap into quarterly and monthly priorities; own intake, backlog management, and day-to-day tradeoff decisions across requests, bugs, optimizations, and launches.
- Build and update pages, templates, and content modules in WordPress and related tools, applying best practices for UX, accessibility, scalability, technical SEO, and performance; troubleshoot issues and partner with developers on more complex changes.
- Lead launch readiness and execution for site updates, including QA, compliance checks, stakeholder communication, and post-launch monitoring.
- Improve web publishing workflows, documentation, and operational guardrails so teams can move faster while maintaining quality and consistency.
- Identify opportunities to use AI and automation to streamline repetitive work, accelerate QA and optimization workflows, and improve team efficiency.
- Define and implement scalable technical SEO and AEO/GEO best practices across site architecture, internal linking, metadata, structured data, XML sitemaps, redirects, canonicals, and indexation controls.
- Own test-and-learn execution across sites by developing hypotheses, running experiments, and operationalizing wins into repeatable best practices.
- Monitor site health and technical SEO performance using analytics, Search Console, and crawling tools; diagnose issues related to crawlability, rendering, indexation, page speed, broken templates, and technical errors, then prioritize remediation.
- Build reporting on key web KPIs and communicate results, recommendations, and priorities clearly to stakeholders.
- Lead and execute cross-functional coordination across Marketing, Product, Engineering, Analytics, Design, Content Strategy, and partners to deliver initiatives from concept through launch.
Required Qualifications:
5+ years of experience in website management, digital marketing, technical SEO, web publishing, or related roles, including hands-on responsibility for a production marketing website.
Strong experience with WordPress or a similar CMS, including page creation, content updates, site structure, publishing workflows, and technical troubleshooting in partnership with developers.
Strong project management and cross-functional leadership skills, including experience owning intake, prioritization, and execution for multiple concurrent web initiatives.
Strong working knowledge of technical SEO, including crawlability, indexation, schema, internal linking, site architecture, redirects, canonicals, XML sitemaps, Core Web Vitals, and the diagnostic frameworks used to identify and prioritize SEO issues.
Strong working knowledge of HTML, CSS, and JavaScript, including how front-end implementation and rendering decisions affect site performance, accessibility, and user experience.
Experience using AI and LLM-based tools to improve efficiency across technical SEO, web publishing, content operations, QA, or analysis workflows.
Experience running experiments and supporting conversion rate optimization on landing pages or website experiences.
Proficiency with web analytics and technical SEO tools such as GA4, Google Search Console, and related crawling, auditing, and reporting tools.
Ability to translate data into actionable recommendations, communicate technical concepts clearly, and improve processes over time.
Strong ownership, attention to detail, and comfort operating in a fast-paced environment.
Preferred Qualifications:
Experience in healthcare, digital health, or another regulated industry.
Experience scaling client microsites, personalized web experiences, or B2B2C digital journeys.
Experience contributing to web governance, reusable templates, or scalable content models that improve team efficiency.
Experience working with Asana or similar tools to manage web issues, requests, and development workflows.
Physical/Cognitive Requirements:
Prompt and regular attendance at assigned work location.
Ability to remain seated in a stationary position for prolonged periods.
Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
Ability to interact with leadership, employees, and members in an appropriate manner.
Skills Required
- 5+ years experience in website management, digital marketing, technical SEO, web publishing, or related roles with hands-on production website responsibility.
- Strong experience with WordPress or a similar CMS, including page creation, content updates, site structure, publishing workflows, and technical troubleshooting.
- Project management and cross-functional leadership experience owning intake, prioritization, and execution for multiple concurrent web initiatives.
- Working knowledge of technical SEO: crawlability, indexation, schema, internal linking, site architecture, redirects, canonicals, XML sitemaps, and Core Web Vitals.
- Working knowledge of HTML, CSS, and JavaScript and how front-end implementation affects performance, accessibility, and UX.
- Experience using AI and LLM-based tools to improve efficiency across SEO, web publishing, content ops, QA, or analysis.
- Experience running experiments and supporting conversion rate optimization on landing pages or website experiences.
- Proficiency with web analytics and technical SEO tools such as GA4, Google Search Console, and related crawling, auditing, and reporting tools.
- Ability to translate data into actionable recommendations and communicate technical concepts clearly.
- Strong ownership, attention to detail, and comfort operating in a fast-paced environment.
- Ability to build and update pages, templates, and content modules in WordPress and partner with developers on complex changes.
- Lead launch readiness including QA, compliance checks, stakeholder communication, and post-launch monitoring.
Included Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Included Health and has not been reviewed or approved by Included Health.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage with employer-paid contributions and free access to the company’s own services enhances total rewards. Feedback suggests robust mental health support, telemedicine, and wellness programs strengthen perceived care quality.
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Parental & Family Support — Paid parental leave and family-building benefits, including fertility coverage and financial assistance for adoption and surrogacy, are seen as meaningful supports. Feedback suggests compassionate leave and free family access to care add tangible value for caregivers.
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Leave & Time Off Breadth — Flexible, non‑accrued vacation, generous PTO, paid volunteer time, floating holidays, and sabbaticals are consistently emphasized. Feedback suggests remote‑friendly flexibility and additional rest days during high‑stress periods improve work-life balance.
Included Health Insights
What We Do
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
Why Work With Us
Here, initiative meets purpose. We have bold aspirations that drive our work. We care in a way that shows in everything we do. At Included Health, you will join a team that is propelled by the opportunity to redefine healthcare for all. It's work worth caring about.
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