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Tala provides financial services to the global underbanked using next generation mobile technology and data science.
The Role
Lead user acquisition efforts by developing strategies, optimizing media buying, analyzing data, and collaborating across global teams to drive growth.
Summary Generated by Built In
About Tala
At Tala, we’re applying advanced technology and human creativity to solve what legacy institutions can’t or won't. We are a global financial infrastructure company on a mission to unleash the economic power of the global majority, recognizing that today’s financial infrastructure doesn’t work for most of the world’s population.
We’re the first and only platform to combine the intelligence of a credit bureau, the payments execution of a fintech, and the relationship expertise of a bank into one vertically integrated solution. Our platform is powered by an expansive moat of proprietary data and AI/ML decisioning technology, enabling us to deliver instant, reliable liquidity personalized to every customer's needs. Through our flagship credit app, we’ve disbursed over $7 billion in credit to more than 12 million customers across Latin America, Southeast Asia, and East Africa. These customers have leveraged Tala products to start and expand small businesses, manage day-to-day needs, and pursue their financial goals.
Our pioneering work and proven impact have earned us consistent recognition, including being named to:
CNBC’s Disruptor 50 for five years.
CNBC’s World's Top Fintech Companies for two consecutive years.
Forbes’ Fintech 50 list for nine consecutive years.
Visionary investors, persuaded by the economic power of the global majority, have committed half a billion dollars in equity and debt to Tala's success.
Given the global nature of our team, we operate on a remote-first approach with office hubs in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!
We are seeking a dynamic and data-driven User Acquisition Manager to lead our efforts in driving significant user growth. This role demands a strategic thinker with a strong analytical mindset, capable of leveraging creative, data and channel levers to optimize our media buying initiatives. The ideal candidate will thrive in a fast-paced environment, demonstrating a bias for action and a commitment to continuous improvement.
What You'll Do
- Strategic Media Buying: Develop and execute end-to-end user acquisition strategies that drive exponential user growth within payback guardrails, utilizing a deep understanding of the algorithmic functions of multiple advertising platforms to maximize campaign performance.
- Data-Driven Experimentation: - Quickly analyze complex data sets to extract actionable insights and inform decision-making & design, and execute incrementality tests to measure the actual impact of marketing campaigns.
- Creative Mindset: - Develop a thorough understanding of customer motivations and user behavior to enhance targeting and creative messaging.
- Cross-Cultural Collaboration: - Communicate insights to stakeholders—partner with cross-functional teams around the globe to drive user growth.
What You'll Need
- 5+ years proven experience in app user acquisition. Directly managing an 8-figure+ paid social and programmatic budget.
- Experience launching and learning into multiple new channels from the ground up, outside of usual domain expertise (e.g. launching paid search campaigns, coming from a paid social background).
- Demonstrated ability to design and execute incrementality tests quickly and efficiently.
- Excellent communication and collaboration skills across global teams.
- Understanding of statistical modeling and experimental design (e.g. bayesian methods, causal inference).
- Experience driving high-scale acquisition from paid social and programmatic media buying, but not exclusive to these channels.
Preferred Skills & Experience:
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
Data Analysis
Media Buying
Statistical Modeling
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The Company
What We Do
Tala is a global technology company on a mission to build a financial system that works for everyone. More than 6 million people have borrowed through Tala’s smartphone app, which provides instant credit scoring, lending, and other personalized financial services in emerging markets. We are present in the United States, Kenya, Mexico, the Philippines and India.
Why Work With Us
We are on a global mission to serve the underserved. We use mobile technology and data science to make financial services simple, inclusive, and accessible. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.
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