Manager, US Media – Investment & Optimization
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. Within GABM sits the Global Brand Content & Media team who is responsible for building best in class brand content across channels and audiences (including Amex’s internal creative agency, OnBrand), driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life.
The Manager of US Media - Investment & Optimization manages strategic partner and platform media buys for Above-The-Line media channels, ensuring our media investments, commitments, and inventory align to our strategy and best-in-class buying standards. They will work hand in hand with the Media Strategy & Planning team, Media agency, Media Analytics, and media partners to translate media strategy & plans into market-ready buys, steward investment delivery, and identify opportunities to maximize value, quality, and performance in market.
Responsibilities- Support for US Above-The-Line media investments across channels, with emphasis on Linear TV, Streaming, and Social channels, ensuring buys align to approved strategy, audience priorities, budget, flighting, and performance goals.
- Continuously track commitments, pacing, delivery, guarantees, added value, makegoods, and optimization opportunities throughout the campaign lifecycle.
- Evaluate new media opportunities and partner proposals to ensure quality, efficiency, audience fit, reach/frequency, measurement readiness, and brand safety.
- Maintain a strong understanding of the media marketplace, including channel currencies, pricing dynamics, buying cycles, partner capabilities, emerging formats, and marketplace innovation.
- Partner with Media Analytics, Strategy & Planning, and agency teams to monitor performance, share investment learnings, and inform in-flight optimizations and future planning.
- Direct experience managing, negotiating, and stewarding large-scale media buys and media investments required.
- Live sports media buying or sponsorship-led media investment experience required, including familiarity with seasonality, rights-holder packages, and media partner offerings.
- Experience working with media agencies required; agency background or hands-on buying experience strongly preferred.
- Knowledge of media investment fundamentals, including CPM, CPP/GRP/TRP, impressions, reach/frequency, audience guarantees, delivery pacing, and post-buy reporting.
- Ability to track investment details, budgets, partner commitments, and campaign delivery with a high level of accuracy and accountability.
- Strong partner management skills with proven ability to influence and negotiate across complex media plans
- Ability to distill complex marketplace, investment, and performance information into clear recommendations and structured communications.
- Collaborative spirit and comfort working in a matrixed environment across Strategy & Planning, Analytics, Finance, Legal, Procurement, agency teams, and media partners.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About UsAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- Direct experience managing, negotiating, and stewarding large-scale media buys and investments
- Live sports media buying or sponsorship-led media investment experience (familiarity with seasonality, rights-holder packages)
- Experience working with media agencies; agency background or hands-on buying experience
- Knowledge of media investment fundamentals (CPM, CPP/GRP/TRP, impressions, reach/frequency, audience guarantees, delivery pacing, post-buy reporting)
- Ability to track investment details, budgets, partner commitments, and campaign delivery with high accuracy
- Strong partner management, influence, and negotiation skills across complex media plans
- Ability to distill complex marketplace, investment, and performance information into clear recommendations and communications
- Comfort working collaboratively in a matrixed environment across Strategy & Planning, Analytics, Finance, Legal, Procurement, agencies, and partners
- Employment eligibility to work in the United States (company will not pursue visa sponsorship)
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
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