This role is ideal for someone who is equal parts creator, strategist, trend forecaster, and storyteller.
Responsibilities
Own and execute Vivrelle’s TikTok content strategy, with a focus on growth, engagement, and brand awareness.
Conceptualize, create, film, edit, and publish high-performing short-form content across TikTok and Instagram Reels.
Stay ahead of trends, platform updates, creator movements, and cultural moments to identify opportunities for timely, relevant content.
Develop creative concepts designed to maximize reach, engagement, and viral potential while remaining authentic to the Vivrelle brand.
Build and manage a strategic content calendar that balances trend-driven content, brand storytelling, product features, membership education, and community engagement.
Ensure all content consistently reflects Vivrelle’s voice, aesthetic, and positioning within the luxury space.
Analyze performance metrics and social insights to continuously optimize content strategy.
Collaborate cross-functionally with marketing, partnerships, membership, and creative teams to support key campaigns and launches.
Identify emerging content formats and experiment with new approaches to keep Vivrelle at the forefront of social media innovation.
Engage with creators, influencers, and the broader social community to help build brand relevance and conversation.
Requirements for Consideration
3+ years of experience managing social media for a brand, agency, media company, or creator.
Deep understanding of TikTok, Instagram Reels, and the evolving social media landscape.
Proven track record of creating content that drives meaningful engagement and audience growth.
Exceptional content ideation and storytelling skills.
Strong understanding of social strategy, content planning, and performance analytics.
Experience filming and editing short-form video content.
Ability to move quickly, adapt to trends, and execute ideas efficiently.
Strong organizational skills and attention to detail.
Passion for fashion, luxury, lifestyle, and consumer brands is a plus.
What Success Looks Like
Vivrelle consistently shows up in relevant social conversations and cultural moments.
Content feels both trend-aware and distinctly on-brand.
The social calendar is proactive, strategic, and aligned with broader business objectives.
High-performing content regularly drives engagement, reach, community growth, and brand awareness.
Vivrelle continues to establish itself as a leading voice in luxury, fashion, and membership culture on social media.
Skills Required
- 3+ years managing social media for a brand, agency, media company, or creator.
- Deep understanding of TikTok and Instagram Reels and evolving social media landscape.
- Proven track record creating content that drives engagement and audience growth.
- Exceptional content ideation, storytelling, and creative instincts combined with strategic thinking.
- Strong understanding of social strategy, content planning, and performance analytics.
- Experience filming and editing short-form video content.
- Ability to move quickly, adapt to trends, and execute ideas efficiently.
- Strong organizational skills and attention to detail.
- Passion for fashion, luxury, lifestyle, and consumer brands.
What We Do
Vivrelle is a high-growth venture-backed start-up in the retail and luxury goods space. The company offers a first-of-its-kind membership club that provides access to a shared closet of coveted designer handbags, jewelry and diamonds for a monthly membership fee. With a dedication to making luxury accessories fun, flexible, affordable, and sustainable, Vivrelle provides members with the ability to borrow items with no return date. Founded in September 2018 by newlyweds Blake and Wayne Geffen, the company saw triple-digit growth as well as the injection of a $26 million funding round in 2021. At present in 2022, the platform counts tens of thousands of members who can get access to coveted designer bags and jewelry from brands like Chanel, Prada, and Bottega Veneta as their appetite changes. With some 87 percent of Vivrelle members having purchased an item through Vivrelle and remaining active members through the program, the start-up is boasting customer retention. Member acquisition is also especially strong, with an active and growing waitlist to join the membership club. In a past interview with WWD, cofounder Wayne Geffen described the feel Vivrelle is trying to convey. “We don’t say rental anywhere in our communication. We are not a rental site or a transaction-based site. It is really meant to be an experience — a virtual extension of your closet and the way you view your closet is just different with Vivrelle.”
Gallery
.png)
