Manager, Software Engineering (Marketing Technology)

Reposted 4 Days Ago
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Bangalore, Bengaluru Urban, Karnataka, IND
In-Office
Senior level
Fashion
The Role
Lead and grow a global engineering team delivering marketing technology capabilities. Partner with stakeholders and architecture to prioritize roadmaps, adopt DevOps practices, drive technical standards, manage vendors and budgets, and improve delivery through architecture, KPIs, and continuous improvement. Hire, mentor, and develop talent while ensuring compliant, cost-effective solutions for email/SMS and digital channels.
Summary Generated by Built In
ABOUT THE POSITIONThe Software Engineering Manager is responsible for building and leading a diverse team of engineers, analysts, QA, etc. accountable for delivering technology capabilities in partnership with business stakeholders and architecture. Accountable to develop and execute strategies and plans to deliver business partner objectives with low-to-medium complexity. Responsible for the growth and development of members of the team, aligning individual interests, performance, and potential to organization needs and goals. Accountable for advancing the team's technical foundation to deliver modern, simple, and secure solutions, and improve engineering skills within the development team.  Champions adoption of DevOps practices to improve reliability, efficiency, and confidence of software delivery.  This role partners with external software vendors, where applicable, to integrate seamlessly and drive value for the company.HOW YOU’LL MAKE A DIFFERENCE
  • Partner with business stakeholders to inform prioritization, identify dependencies, and influence the roadmap to ensure non-functional requirements are known and represented in roadmaps to help drive technical decisions.
  • Provide data and insights to inform roadmap decisions such as performance and impact data relevant to digital initiatives, helping to define and track KPIs that measure value from technology investments, and evaluating outcomes to inform iteration, scale, or sunset decisions.
  • Encourage and ensure that engineers on the team feel a shared ownership of the team's backlog, and proactively contribute to it to advance the team's technical roadmap. Work with leadership to raise visibility to and help resolve organizational impediments.
  • Ways of Working: Build and foster adoption of technical delivery best practices across your teams. Choose the right delivery model (i.e. waterfall, single release, continuous delivery) for the work with appropriate delivery milestones and early testing. Participate in multiple teams' ceremonies, as needed.
  • Engage and offer feedback on work being delivered by the teams you lead.
  • Help drive collaboration within the team through advocacy of practices such as pair programming.
  • Actively seek ways to drive continuous improvement within team, including leading the team through implementation of new practices identified as part of the team's continuous improvement goals.
  • Assignment routing of prioritized work to teams. Lead teams through resolution of blockers.
  • Architecture & Design: Partner with Architecture to understand, help define, and adopt enterprise best practices, frameworks, standards, patterns and technology goals. Responsible for delivery of cost-effective solutions that drive the right business value.
  • Promote creation of proof of concepts for new patterns. Responsible for maintaining logical and physical architecture documentation for the capabilities and systems that the team is responsible for. 
  • Management/Team Development: Build a diverse team focused on digital delivery, including hiring, training, retaining, and career development of talent. Foster individual development through regular goal setting, coaching, and feedback loops.  Actively foster career development for members of the team, aligning individual interests, performance, and potential to organization needs and goals. Partner with senior leadership to align individual's career maps into organization needs through advancement opportunity planning.
  • Vendor Engagement (as applicable): In partnership with senior management, engage with established software and solution vendors on implementations, modernization, capability improvements, framework updates, etc. Influence small-to-mid sized level partners' roadmaps. Perform technical evaluations and make recommendations around new incoming solutions.
  • Engage delivery partner vendors to ensure desired outcomes through high quality software deliverables that meet the team's engineering standards.
  • Financial: Adheres to budget guidelines and expectations to ensure vendors and contractors deliver in a fiscally responsible manner.  Accountable for providing inputs to be used for cost center management.
  • Identifies opportunities for cost savings that align with strategic goals for CSC digital technology. Control costs by supporting labor optimization efforts, providing input to procurement to negotiate terms of contracts.
YOU HAVE
  • Bachelor’s degree in Engineering, Computer Science, or an equivalent field.  Relevant work experience in lieu of degree may be considered.
  • 5 years of progressively increasing IS Leadership and Management experience in a complex global environment.
  • Experience in Apparel and Footwear preferred
  • Demonstrated strategic planning experience for both business and systems
  • Demonstrated successful experience in industry portfolio, program and project management, change management, process improvement, business analysis standards, tools, and methods, training and testing.
  • Experience with effectively leading, communicating, and managing change in a matrix organization
  • Demonstrated experience in managing and mentoring a team of diverse managers and business system analysts and contractors on a global scale to deliver complex and reliable solutions to a diverse set of businesses and stakeholders
  • Experience managing department budget and financials
  • Experience leading engineering teams supporting Marketing Technology platforms such as Braze, Zeta Marketing Platform, Iterable, Salesforce Marketing Cloud, or similar.
  • Strong knowledge of full‑stack development and cloud architectures, including API‑first, event‑driven, and integration‑focused patterns.
  • Proven ability to partner with marketing, CRM, digital, and e‑commerce teams to deliver industry leading consumer experiences in email and sms channels.
  • Experience with web analytics and tag management and understanding how behavioral and consent data flows into marketing platforms.
  • Working knowledge of consumer privacy and compliance requirements (e.g., GDPR, CCPA/CPRA) and collaboration with privacy and security teams.
  • Clear, effective communicator and trusted cross‑functional partner in a global, matrixed environment.
  • Preferred: Experience working with Salesforce ecosystem components, including Commerce Cloud, PWA Kit, Service Cloud, and Order Management/Servicing
     

    #LI-SA1

    #Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Skills Required

  • Bachelor's degree in Engineering, Computer Science, or equivalent experience
  • 5 years of progressively increasing IS leadership and management experience in a complex global environment
  • Experience in Apparel and Footwear
  • Strategic planning experience for both business and systems
  • Experience in portfolio, program and project management, change management, process improvement, business analysis standards, tools, and methods, training and testing
  • Experience effectively leading, communicating, and managing change in a matrix organization
  • Experience managing and mentoring a team of diverse managers, business system analysts, and contractors globally
  • Experience managing department budget and financials
  • Experience leading engineering teams supporting Marketing Technology platforms such as Braze, Zeta Marketing Platform, Iterable, or Salesforce Marketing Cloud
  • Strong knowledge of full‑stack development and cloud architectures, including API‑first, event‑driven, and integration‑focused patterns
  • Proven ability to partner with marketing, CRM, digital, and e‑commerce teams to deliver consumer experiences in email and SMS channels
  • Experience with web analytics and tag management and understanding how behavioral and consent data flows into marketing platforms
  • Working knowledge of consumer privacy and compliance requirements (e.g., GDPR, CCPA/CPRA) and collaboration with privacy and security teams
  • Clear, effective communicator and trusted cross‑functional partner in a global, matrixed environment
  • Experience working with Salesforce ecosystem components, including Commerce Cloud, PWA Kit, Service Cloud, and Order Management/Servicing

Columbia Sportswear Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Columbia Sportswear Company and has not been reviewed or approved by Columbia Sportswear Company.

  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, dental, vision, disability, life insurance, and mental-health support. The overall package is often framed as a strong pillar of the total rewards offering.
  • Retirement Support Retirement benefits are positioned as a meaningful component of the package, including a 401(k) with company matching and references to profit-sharing or related retirement programs. This retirement support is repeatedly presented as a core benefit that adds stability to total compensation.
  • Wellbeing & Lifestyle Benefits Lifestyle-oriented perks stand out, including a strong product discount, fitness/wellness support, commuter benefits, and paid volunteer time. These perks are frequently treated as material offsets to base-pay perceptions in certain roles.

Columbia Sportswear Company Insights

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The Company
HQ: Portland, OR
5,022 Employees
Year Founded: 1938

What We Do

Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit.

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