Manager, Social Strategy/Channel Strategy
This is a hybrid role that is to be based near our office in New York City
About us:
We drive intelligent growth for ambitious businesses and leading brands.
Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions.
Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.
About the Manager, Social Strategy/Channel Strategy Role
Material's Channel Strategy Team is seeking a Manager, Social Strategy to architect end-to-end, multi-channel engagement strategies that drive measurable growth across the modern customer journey.
In this role, you will bridge the gap between insights, channels, and business outcomes. While you bring deep expertise in paid and organic social media, you think holistically across the entire digital ecosystem - connecting social touchpoints to CRM, performance media, content marketing, digital experiences, and lifecycle marketing.
As a core member of the team, you will partner cross-functionally with Creative, Media, Analytics, Insights, and Client Services to translate consumer behavior into connected, omni-channel ecosystems. You are equal parts strategist, storyteller, and trusted advisor - someone who can orchestrate how diverse channels work together to build brand relevance, deepen loyalty, and accelerate conversion.
Key Responsibilities
Social Strategy Expertise: Own end-to-end paid and organic social strategies for client accounts, translating business goals and consumer insights into actionable platform frameworks, content pillars, and activation plans.
Integrated Marketing Strategy: Apply expertise across social, paid media, CRM, and digital marketing channels to shape omni-channel strategies, define the role of social within the broader marketing ecosystem, and create connected customer experiences.
Audience & Ecosystem Mapping: Guide clients on social platform selection, audience segmentation, content flighting, and messaging approaches tailored to where consumers are in their journey (from awareness to retention).
Insight & Trend Translation: Synthesize social listening, performance data, consumer research, and cultural trends into clear strategic narratives and actionable client recommendations.
Cross-Functional Collaboration: Partner closely with Creative, Media, Analytics, and Research teams to align social concepts with broader campaign goals, ensuring cohesive execution and closed-loop measurement.
Measurement & Optimization: Establish social KPIs and measurement frameworks that evaluate channel performance and quantify social's contribution to broader marketing and business outcomes. Develop and present performance reporting that translates data into compelling narratives, actionable insights, and strategic recommendations.
Client Advisory & Workshops: Serve as a day-to-day strategic partner for clients—presenting recommendations, facilitating strategic sessions, and articulating the value of connected social strategy.
Experience & Qualifications
3-5 years of experience in channel strategy, digital marketing, engagement strategy, or integrated strategy, preferably within an agency setting.
Omni-Channel Expertise: Proven track record of developing connected strategies that integrate paid/organic social, CRM/email, performance media, content, and web experiences.
Social Mastery + Ecosystem Vision: Deep hands-on knowledge of paid and organic social platforms (Meta, LinkedIn, TikTok, YouTube, Reddit, etc.) alongside a strong understanding of how social drives and feeds broader customer journeys.
Strategic Storytelling: Exceptional ability to distill complex data, research, and technical channel nuances into clear, compelling narratives for executive audiences.
Data-Driven Mindset: Experience building integrated measurement frameworks, working with social listening tools, and leveraging audience intelligence to inform strategy.
Core Competencies & Tool Proficiency
Strategy & Insight Tools: Social listening & intelligence platforms (e.g., Brandwatch, Meltwater, Sprinklr, NetBase) and audience segmentation frameworks.
Channel Architecture: Deep familiarity with paid media ad platforms, CRM/lifecycle integration, and creator/influencer ecosystems.
Analytics & Measurement: Performance reporting, KPI dashboard development, multi-touch attribution concepts, and campaign optimization.
Presentation: Advanced capability in PowerPoint/Slides for crafting executive-level strategic decks.
Who We Are & What We Care About
Material is a global company and we work with best-of-class brands worldwide. We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are at the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.
Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.
A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives.
Pay Range: $82,000 - $90,000
The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
Privacy Statement
Material is committed to protecting privacy in our recruiting processes for all candidates. For more information, please refer to our Privacy Policy. California-resident applicants should also refer to our California-resident Candidate Privacy Statement.
If you need support with a privacy-related matter, please send an email to: [email protected]o
Skills Required
- 3-5 years of experience in channel strategy, digital marketing, engagement or integrated strategy
- Proven ability to develop omni-channel strategies integrating paid/organic social, CRM/email, performance media, content, and web experiences
- Deep hands-on knowledge of paid and organic social platforms (Meta, LinkedIn, TikTok, YouTube, Reddit)
- Experience with social listening and intelligence platforms (e.g., Brandwatch, Meltwater, Sprinklr, NetBase) and audience segmentation frameworks
- Experience building integrated measurement frameworks, KPI dashboards, and social performance reporting
- Strong strategic storytelling and presentation skills; advanced capability in PowerPoint/Slides for executive-level decks
- Data-driven mindset; ability to synthesize performance data, consumer research, and trends into actionable recommendations
- Prior agency experience
What We Do
Material is a leading insights, marketing and technology company striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging a proprietary science + systems approach, we speed engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve. In everything we do, we make an impression. We make a difference. We make an impact. And we help brands do the same
