We're looking for a strategic, culturally plugged-in Social Media Manager to join Spotify's Social team in New York. This role will serve as a campaign lead across @ThisIsSpotify social channels, platform strategy, and drive corporate social communications, ensuring Spotify shows up with a consistent, bold voice across every channel and moment.
You'll partner with cross functional teams to take campaigns from brief to execution - working across creative, marketing, editorial, and agency partners to deliver best-in-class social content. You'll lead the reimagination of priority channels: diagnosing where our current strategy opportunities are, defining each account's core purpose on its platform, and building the content plan to get there. You'll also serve as the social lead for corporate communications, translating company news into content that resonates with our audiences. This breakdown of this role is 50% campaign, 30% platform strategy, and 20% corporate social comms.
The ideal candidate has led social campaigns end-to-end, has a sharp instinct for what works on each platform, and can move fluidly between managing a campaign war room and crafting a corporate comms post. You're immersed in culture, you understand how Gen Z and millennial audiences consume content, and you bring both creative ambition and operational rigor.
What You'll Do
- Serve as day-to-day campaign lead for social across tentpole and always-on campaigns, managing end-to-end execution from creative briefing through post-mortem
- Partner with the Social Media Manager on overarching campaign strategy, translating strategic direction into actionable social plans with clear timelines, deliverables, and ownership
- Coordinate with REVERB and other external agency partners on asset creation, feedback cycles, and delivery schedules
- Lead campaign war rooms during peak moments, ensuring real-time content is on-brand, on-strategy, and approved
- Support communications strategy and execution for Wrapped and other major cultural tentpoles
- Manage cross-functional coordination with marketing, editorial, creative, and global market teams to ensure campaign alignment
- Run post-campaign analysis, surfacing performance insights, learnings, and recommendations
- Own the strategic reimagination of @ThisIsSpotify's presence on X, developing a differentiated content strategy and voice for the platform
- Create and publish content for X, including real-time trend responses, campaign amplification, and always-on storytelling
- Edit and produce short-form video content to recap campaign moments and cultural coverage
- Track performance and surface insights to continuously iterate on what resonates
- Serve as the social lead for corporate communications, partnering with the comms team to translate company news, executive messaging, and corporate narratives into social content
- Develop social playbooks for corporate moments — earnings, policy announcements, Loud & Clear, and executive thought leadership
- Craft copy in the voice of @ThisIsSpotify and executive channels, ensuring tone and messaging align with broader comms strategy
Campaign Execution (50%)
Platform Strategy (30%)
Corporate Social Communications (20%)
Who You Are
- 5+ years of experience in social media management, with a focus on campaign execution and platform strategy
- Proven track record of leading social campaigns end-to-end for a major consumer brand or entertainment company
- Deep expertise across Instagram, TikTok, X, Threads, and emerging platforms — with a strong point of view on what works where
- Strong writing and editing skills with the ability to craft engaging copy across different platform voices and tones
- Video editing proficiency — you can turn raw coverage and campaign footage into polished recaps and social-native content
- Experience managing agency and vendor relationships, including creative feedback and delivery workflows
- Sharp cultural instincts — you're always plugged into what's trending and understand how to make a brand part of the conversation
- Operational rigor — you can build and manage timelines, briefs, and cross-functional workflows without dropping balls
- Comfortable working with senior leaders and cross-functional partners across multiple priorities
- Experience with corporate or brand communications on social
- Familiarity with real-time social strategy during large-scale cultural or company moments
Where You'll Be
- This role is based in New York.
- We offer flexibility to work where you work best, with 2–3 days per week in the office. Collaboration hours align to the EST time zone.
Skills Required
- 5+ years of experience in social media management focused on campaign execution and platform strategy
- Experience leading social campaigns end-to-end for a major consumer brand or entertainment company
- Deep expertise across Instagram, TikTok, X, Threads, and emerging platforms
- Strong writing and editing skills across different platform voices and tones
- Video editing proficiency for producing polished, social-native content
- Experience managing agency and vendor relationships, including creative feedback and delivery workflows
- Strong cultural awareness and understanding of social trends
- Ability to manage timelines, briefs, and cross-functional workflows
- Comfort working with senior leaders and cross-functional partners across multiple priorities
- Experience with corporate or brand communications on social
- Familiarity with real-time social strategy during large-scale cultural or company moments
Spotify Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Spotify and has not been reviewed or approved by Spotify.
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Flexible Benefits — Employees consistently praise the total compensation package beyond base salary, highlighting a mix of RSUs, cash incentives, and stipends alongside core pay. The package is described as flexible and customizable through equity choices (e.g., RSUs, options, cash) that can be tailored for long-term wealth building.
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Leave & Time Off Breadth — Time-off offerings are repeatedly highlighted as substantial, including generous vacation, paid sick days, volunteer time, and flexible holidays. These policies are framed as a meaningful part of the overall rewards experience beyond salary.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, life insurance, disability coverage, and mental health support. Additional employer contributions to HSAs are cited as strengthening the overall health and wellness value proposition.
Spotify Insights
What We Do
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.
