Manager, Social Media

Company Description

Fairmont is an iconic luxury hotel brand with a global presence and a commitment to creating lasting memories for its guests. As the site of many history-defining moments, Fairmont is dedicated to providing exceptional service, embracing innovation, and fostering a culture of excellence.

Progressively shaping the future of luxury hospitality and focusing on employee journey and growth.

Job Description

We are looking for an experienced Social Media Manager to support with global social media initiatives. This role involves implementing our content strategy and building relationships with content agencies and hotel partners. The ideal candidate will have experience in both luxury hospitality and social

1. Strategic Planning & Execution:
   • Drive consistent brand voice and visual identity across all social media platforms.
   • Implement a global social media strategy that aligns with the overall brand marketing objectives and positioning.
   • Develop platform-specific social media strategies, coordinating their actions with geographical nuances, seasonal events, and global brand campaigns to enhance key performance indicators.
   • Keep track of all events, campaigns, and strategic local or global projects, and collaborate closely with the social media team to ensure seamless integration with ongoing social media strategies and content plans.
2. Content Creation & Curation:
   • Act as the day-to-day content agency contact, collaborating with internal teams and external partners to produce visually compelling and engaging content that resonates with the brand’s audience.
   • Support in identify and collaborating with content creators, overseeing content production in conjunction with our agency partners to ensure brand alignment. This role is also responsible for managing all campaign ROI including content performance, ensuring the effective delivery of objectives and maximizing campaign impact.
   • Oversee all photoshoots and video shoots, collaborating with agency partners or independently managing projects, to capture compelling content.
   • Support the development of content calendars, ensuring timely postings that align with brand campaigns and key seasonal events.
   • The role is responsible for all social media copywriting for the brand, meticulously crafting captions and optimizing keywords to support SEO efforts and enhance online presence.
3. Analytics & Reporting:
   • The role is responsible for mastering organic social media performance by utilizing data to extract key learnings over time, including tracking and analysing data from social media management tools and overseeing the monthly organic creative strategy dashboard.
   • The Social Media Manager identifies the most effective creative mix, communicate these insights to creative agencies and team members, and clearly articulate findings and strategic recommendations to leadership.
   • The role involves identifying the target audience for Fairmont and its competitors, conducting review mining and analysis, understanding persona interests, and developing a social iteration roadmap to curate long-term strategic insights and monitor competitor and target behavior in real-time.
   • In collaboration with the Community Manager, this role is responsible for driving the strategic integration of community feedback into broader social media marketing campaigns. They will continuously optimize social media practices based on detailed analytics and performance metrics, ensuring that our strategies are both data-driven and community-focused.
4. Cross-Department Collaboration:
   • Work closely with PR, digital marketing, brand, partnerships, and local hotel teams to align social media efforts with overall brand and marketing campaigns. The role is also acting as the primary contact for hotel teams in the Americas, coordinating updates and facilitating communication between internal teams and external partners.
   • Stay updated on the latest social media platform features, algorithm changes, and emerging trends in luxury travel and hospitality.
   • Ensure adherence to all applicable laws and regulations specific to social media in the region, including guidelines for giveaways, contracts, and other relevant legal requirements in North and Central America.
   • Continuously propose creative ideas to enhance social media engagement.

Qualifications

• Degree in Media, Marketing, Communications, or a related field.
• A minimum of 3-5 years of experience in managing social media for luxury brands is required, preferably within the hospitality sector. Experience in content creation and collaboration with talents is a plus.
• Proficient across all social media platforms and possesses excellent communication skills with full fluency in English, both written and verbal.
• Expertise in using social media management tools (Sprinklr, Sprout Social, etc.).
• Strong understanding of SEO, analytics platforms (Google Analytics), and content management systems.
• A keen awareness of global environments in luxury hospitality and diverse audiences.
• Excellent multitasking and organizational abilities.

Additional Information

Visa Requirements: Must Legally be authorized to work in the United States

• Salary Range: $75,000 – 94,000 USD annual base salary
• Excellent Company benefits including medical, dental, vision, life insurance and 401K Retirement plan.
• Employee benefit card offering discounted rates in Accor worldwide for you and your family. 

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

All your information will be kept confidential according to EEO guidelines.
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By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/