Manager, Social Media

Posted Yesterday
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73102, Oklahoma City, OK, USA
In-Office
Senior level
Sports
The Role
Lead social media strategy, content calendars, posting, community management, analytics, and campaign execution for the Oklahoma City Thunder. Oversee platform optimization, photography, graphic design projects, brand standards, partner content, and paid campaigns. Collaborate across basketball operations and organizational departments while managing four content producers and one intern. The role requires regular evenings, weekends, holidays, game coverage, and occasional local travel.
Summary Generated by Built In

The Oklahoma City Thunder is seeking a Social Media Manager to help shape and execute our social media strategy while expanding our reach. Since 2009, the Thunder has built a social media following of more than 22 million worldwide, connecting with a broad and engaged fan base across our platforms. In this role, you will help lead the next phase of our social media presence through strategy, content, analytics, and team leadership while partnering across the organization to support business and brand goals.


In this role you will:

  • Assist the Director in defining and driving social media strategy, developing voice and tone, channel guidelines, goals, and audience targets

  • Manage, develop, and maintain multi-channel content calendars and facilitate submission of all corresponding content assets in conjunction with Social Media Content Producers across all organizational social media accounts

  • Ensure messaging themes and content priorities align with business objectives within the campaign calendar

  • Oversee day-to-day posting and community management for all social media accounts under the Oklahoma City Thunder brand

  • Manage reporting and analytics to keep the organization and partners informed of impact and insights

  • Shoot photography and other content as needed at games and community events

  • Present updates, changes, and modifications to content based on performance

  • Collaborate with designers to ensure assets are optimized for performance by platform

  • Project manage all social media graphic design jobs and ensure brand standards are met

  • Serve as a resource for social media best practices and share and implement them across the organization

  • Stay current on media trends, current news, and popular culture to elevate content, drive revenue, and stay relevant

  • Build familiarity with and understanding of Thunder culture and Oklahoma City and serve as a social media strategist for departments across the organization

  • Build and maintain a strong relationship with Basketball Operations

  • Manage collaboration with the Corporate Partnerships team to create engaging content that meets partner and media goals

  • Collaborate with Brand Influence & Identity and Corporate Partnerships on paid advertising campaigns

  • Directly manage four Social Media Content Producers and one intern

  • Perform other duties as assigned


What you’ll bring to the role:

  • Bachelor’s degree or equivalent relevant work or military experience, plus a minimum of five years of professional experience in digital marketing or social media

  • Broad knowledge of social media platforms, trends, and tools necessary to support a successful corporate social media strategy

  • National Basketball Association or professional sports experience is beneficial but not required

  • Bilingual proficiency in English and Spanish or Mandarin is a plus

  • Strong organizational and problem-solving skills with the ability to manage multiple projects, deadlines, and changing priorities

  • Ability to work independently and collaboratively, with strong written and verbal communication and editing skills

  • Good judgment and ability to maintain confidentiality

  • Proficiency across social media platforms, including analytics and monitoring tools, as well as Microsoft Word, Excel, and Outlook, Adobe Photoshop, and other video editing and graphic design tools


Additional details:

This is a full-time salary position reporting to the Director, Social Media. The work location will be the Oklahoma City Thunder corporate office located in downtown Oklahoma City. The work schedule will include regular office hours, as well as evenings, weekends, and holidays to support Thunder home games, select away games, community events, and other events as needed. Physical requirements of the job may include working extended shifts and working in-arena, which may include loud music, crowd noise, and flashing or strobe lights. A valid driver’s license, reliable transportation, and proof of vehicle insurance are required, as some local travel will take place.

We offer a positive office environment and a robust benefits package including excellent medical, dental and vision coverage, 401k with matching funds, paid downtown parking, tuition reimbursement, employee ticket options, family gym membership subsidy, parental leave, team shop discount, and much more! 

The Thunder recognizes that teams with a variety of backgrounds, perspectives and skills make a stronger company. As an Equal Opportunity Employer, the Thunder organization considers applicants fairly on the basis of qualifications, experience and business needs and provides equal opportunity regardless of race, color, age, sex, ancestry, ethnicity, national origin, religion, veteran status, marital status, pregnancy, disability, gender identity, sexual orientation, or any other legally protected status. Applicants are considered regardless of past legal system involvement, based upon the needs of the role, nature of and recency of legal history. The Thunder is committed to a welcoming and inclusive environment for all employees through its RAVE culture – Respect and Value Everyone. 

Skills Required

  • Bachelor's degree or equivalent relevant work or military experience
  • At least five years of professional experience in digital marketing or social media
  • Broad knowledge of social media platforms, trends, and tools supporting corporate social media strategy
  • Strong organizational and problem-solving skills
  • Ability to manage multiple projects, deadlines, and changing priorities
  • Ability to work independently and collaboratively
  • Strong written, verbal communication, and editing skills
  • Good judgment and ability to maintain confidentiality
  • Proficiency with social media analytics and monitoring tools
  • Proficiency with Microsoft Word, Excel, and Outlook
  • Proficiency with Adobe Photoshop and other video editing and graphic design tools
  • Valid driver's license, reliable transportation, and proof of vehicle insurance
  • National Basketball Association or professional sports experience
  • Bilingual proficiency in English and Spanish or Mandarin

National Basketball Association (NBA) Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about National Basketball Association (NBA) and has not been reviewed or approved by National Basketball Association (NBA).

  • Healthcare Strength — Health coverage is described as comprehensive for league‑office, team, and player groups, including medical, dental, vision, mental‑health support, and protection benefits; some team materials cite low premiums or employer‑paid coverage. Player programs further include low in‑network costs, life/disability coverage, retiree health, and a Health Reimbursement Account for post‑career care.
  • Retirement Support — Retirement programs include 401(k) plans with employer matching and access to financial planning, while players also receive pension eligibility, a Post‑Career Income Plan, and substantial team contributions. These elements indicate a strong emphasis on long‑term financial security across different NBA employment groups.
  • Leave & Time Off Breadth — Time‑off offerings feature paid vacation, sick and personal time, paid parental and caregiver leave, and, in some cases, sabbaticals and summer hours. PTO is frequently highlighted as a standout element of the total package.

National Basketball Association (NBA) Insights

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The Company
HQ: Oklahoma City, OK
29,184 Employees

What We Do

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues — the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League — the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. The NBA’s digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.

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