Where Trust Leads, Bold Ideas Grow, and Community Thrives
Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:
- Build Trust: We set the standard for skincare, transparency, and shared knowledge.
- Be Bold: We lead through innovation and by challenging the status quo.
- Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
- Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.
How you’ll have an impact at Paula’s Choice:
As Manager of Social Media Strategy & Community, the primary purpose is to lead and develop an effective content strategy for Paula’s Choice ensuring its alignment with brand objectives. This involves driving strategic initiatives for content creation, overseeing social platforms to enhance reach and engagement, and collaborating with cross-functional teams to integrate content strategies into 360 campaigns. The candidate is tasked with balancing brand storytelling and commerce-driven content, leading organic content creation efforts, and leveraging analytics to optimize performance. Additionally, the role involves managing relationships with analytics vendors and platform leads, staying informed about industry trends, and adapting to an agile model for efficient collaboration between cross-functional teams. The goal is to elevate Paula’s Choice social presence, supporting business objectives with a unified budget mindset.
As Manager of Social Media Strategy & Community, a typical day might include a mix of the following:
- Lead the execution of a content strategy that is highly effective, rooted in brand objectives, and supports 360 campaigns. Success is measured by the strategy's alignment with brand goals and its impact on the growth of reach, engagement, and audience on social platforms.
- Collaborate with the Social Media team to plan and execute content-first social campaigns. Success involves building brand awareness, supporting product launches, and capitalizing on key cultural moments, with a focus on both storytelling and commerce-driven content.
- Ideate, evaluate and create content concepts, ensuring alignment with overall marketing strategies. Success is achieved through the production of high-quality in-house social content, including videos and photography, and the effective utilization of tactics such as paid boosting and livestreams to expand content reach.
- Stay up to date with industry trends and competitor activities to identify new opportunities and continually improve the brand's digital presence.
- Collaborate with cross-functional teams to ensure the integration of social initiatives with other marketing and brand initiatives.
- Manage and analyze social media and digital performance metrics, providing regular reports and recommendations for optimization.
- Work closely with creators and external creative partners as needed to execute content.
- Monitor and manage the brand's online reputation and respond to any social media or digital inquiries or concerns in a timely and professional manner.
- Stay informed of changes and updates to social media algorithms and adjust strategies accordingly.
- Continuously seek out innovative and creative ideas to enhance the brand's digital and social presence and drive engagement.
- Ensure all content and campaigns adhere to brand guidelines and meet legal and regulatory requirements.
The Details:
- Location: We are based in Seattle, WA and have a strong preference for local candidates
- Hours: Typical business hours, but with flexibility to global time zones as needed.
- Physical requirements: Ability to handle both sitting and screen time for long periods of time
- Travel requirements: Less than 5%
What you’ll bring to the table:
- 3-5 years of work experience in social media, marketing, content. Beauty experience a plus.
- Content Strategy Leadership: Proven success in executing content strategies aligned with brand goals.
- Social Media Expertise: Hands-on experience driving growth on social platforms with a focus on content-first strategies. Working knowledge of major platforms and an eye on emerging ones.
- Self-starter who can articulate big ideas and exciting trends. Strong eye for viral content.
- Current with pop culture, entertainment news and industry trends.
- Collaborative Teamwork: Track record of effective collaboration with cross-functional teams for seamless content integration.
- Content Creation: Demonstrated ability to drive high-quality content creation, including video and photography production.
- Analytical Optimization: Proven skills in setting goals, tracking performance, and optimizing content based on analytics.
- Communication Leadership: Strong communication skills, providing thought influence on social media best practices.
What can help you really stand out:
- On-Camera Talent: Previous experience as on-camera talent and sourcing additional talent for effective representation in social content a plus.
Approximate Salary Range Based on Experience and Location:
$105,000 - $115,000 USD/annually
#LI-MS1
Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.
Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.
Please note:
At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
We take your privacy seriously. For details please see our Privacy Notice.
Skills Required
- 3-5 years experience in social media, marketing, or content
- Proven success executing content strategies aligned with brand goals
- Hands-on experience driving growth on major social platforms and emerging channels
- Demonstrated ability to create high-quality content, including video and photography production
- Experience setting goals, tracking performance, and optimizing content using analytics
- Strong communication skills and ability to influence social media best practices
- Track record of effective cross-functional collaboration to integrate social initiatives
- Self-starter with strong awareness of pop culture, trends, and viral content
- Ability to handle prolonged screen time
- Beauty industry experience
- On-camera talent experience or sourcing on-camera talent
- Strong preference for local candidates based in Seattle, WA
What We Do
WE KNOW SKIN. All facts, no fluff. Since 1995. Paula's Choice Skincare is a multinational organization that is over 27 years strong. We're an industry leader recognized for our integrity & commitment to delivering the highest quality skin care products to our customers. We question ingredients, follow the facts & stand up for the customer, because we're on this journey together. If you've been looking for a career where you can make a significant impact, have your ideas celebrated & work with some of the most talented professionals in the industry... Paula's Choice is your right choice. WHAT WE VALUE: We stand for inclusivity & anti-racism. We are a culture of feedback. We put our customers first. We thrive on change. We reach success together. PERKS INCLUDE: +3 medical plans to choose from +Dental +Vision +Short term & long term disability +Paid parental leave +401k match contributions +Paid time off for volunteering +LEED-certified headquarters +Plant trees to offset business travel carbon emissions +Generous time off policy + Employee Assistance Program +Fitness perks +Meditation app membership +Free & discounted products +Dog friendly office
