About the RoleThe Social Media Creative Lead will strategize, concept and execute creative with direction from the Director of Creative, Director of Social Media, and in partnership with the broader creative team. The role is an exciting opportunity to evolve the Banana Republic brand presence and distinct product offering with content that delivers newness and engagement on organic and paid channels. This role will be responsible for owning design and art direction from concept through to delivery, working from briefs as well as initiating and pitching social first concepts.What You'll Do
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Concept, pitch and execute innovative social first concepts to amplify business goals and initiatives
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Concept and execute short form video content and animation, inclusive of storyboarding, art direction, editing treatment
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Concept, develop and execute content inclusive of art direction and graphic design for paid social,
organic social inclusive of grid posts, IG stories, Reels, TikTok -
Translate campaign themes into compelling channel specific content
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Stay abreast of social media landscape (Tiktok, Instagram, Pinterest, influencers and creators) and infuse trends into brand relevant executions
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Think strategically to translate data and insights into social-first content that delivers results
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Own and oversee work through lifecycle of project—concept, development, refinement, execution
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Maintain accuracy and attention to detail throughout all deliverables
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Partner with production partners to revise and refine assets for delivery
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Collaborate with cross-functional teams including strategy, copy, project management and production
Who You Are
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Strong social experience with innovative ideas and creative design approach
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An innovative and passionate creator, skilled at merging art with commerce
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A knowledge of fashion, image making, and branding with a highly refined sensibility
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Inspired by the changing creative landscape — you’re social, experiential, and brand obsessed
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Experience with video content creation and animation, digital storytelling
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Passion for pop culture, trends in social media, understanding of landscape and performance drivers
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Refined design sensibility and typography skills
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Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
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You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
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Love collaboration, discourage competition
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5+ years relevant experience, retail or luxury background preferred
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Expert in the Adobe Suite, Premiere, After Effects, Keynote, social apps and design tools
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
