At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
This role is a Hybrid Role: Employees are expected to work from our New York Office 3 days per week and may work remotely the remaining days
Overview:
- The Social & Influencer Marketing team sets the brand social strategy as part of the overall Omnichannel consumer experience. Social strategy, social content planning, creator content, social copywriting and influencer partnerships are all functions performed by this team for Revlon and Almay.
Responsibilities:
- Reports into the Director of Social & Influencer, working closely with the larger Omnichannel Consumer Experience team and cross-departmental marketing teams
- Devise, communicate, and drive a comprehensive social and influencer marketing strategy, including KPIs, budget management, and calendar planning.
- Implements comprehensive influencer and creator marketing strategies across digital platforms to acquire new users, build engagement and foster brand loyalty and growth.
- Develop, curate and manage high-quality and trend driven content for social channels, ensuring alignment with Brand voice, cultural moments and business priorities.
- Maintains social calendar initiatives across all platforms by working with the Social Content Manager, Influencer Marketing Manager and Brand teams
- Manages the internal influencer and content creation tracker and collaborates with cross-functional teams to ensure feedback and approvals are abiding by timelines
- Support social copywriting owned channel copy; identifying keywords and hashtags for content publishing to optimize SEO that is engaging and best practice per social platform.
- Monitor real-time social & beauty trends to activate the brands to participate in.
- Identify and cultivate brand advocates, content creators, influencers, partnerships for product seeding and brand relationships that will elevate brand perception and drive conversion.
- Brief content creators, influencers and agencies for content creation. Manage relationships and see that projects are completed from initial outreach to payment.
- Owns the content creation tracker and collaborates with the larger COE and Brand teams to produce impactful and engaging social content for Revlon & Almay.
- Maintain process workflows with teams to effectively brief creatives on storytelling focus and asset needs and ensure best-in-class execution and delivery of social marketing campaigns.
- Supports content creation and re-editing to fit platform when necessary.
- Ensures holistic approach to social: Brand/Evergreen/Lifestyle/Product stories; proactive real-time engagement content
- Stay ahead of trends, algorithm changes and platform shifts
- Works closely with social insights team to execute breakthrough, culturally-relevant content and experiences in social media
- Works closely with trade marketing, media and retail teams to create and post content that supports our customers
- Monitor emerging platforms and trends to keep Brands at the forefront of digital innovation
- Content capture at in-person events and activations
- May need to be available after regular working hours in order to respond to requests in real time
Qualifications:
Education
- Bachelor's Degree
Experience
- Minimum 5 years in social media and content management
- Demonstrates experience in social media, social-first content development and influencer partnerships
- Experience in personal care and beauty is a plus
- Plus: experience with social engagement tools & platforms (i.e. Hootsuite, Traackr, TalkWalker, Tubular, etc.)
#LI-AH1
Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.
The base pay range for this position is $100,000 - $130,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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What We Do
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
