MAËLYS is one of the fastest-growing global D2C beauty brands, known for clinically tested body care and a performance-driven marketing engine. With millions of customers worldwide and rapid growth across DTC and Ulta Beauty, we’re redefining what body care can be, and how it’s marketed.
We are looking for a passionate Influencer Marketing Manager, to join our NYC-based team, who wants to grow in the beauty and influencer space, is highly creative, detail-oriented, and has great time management and communication skills. You'll thrive in a fast-paced environment that requires self-motivation and autonomy while still working in a team.
Your life at MAËLYS will look like...
- Build & execute full-funnel influencer marketing campaigns that align with brand goals and cultural moments
- Campaign planning: ideation, creative briefing, deliverables, timelines, negotiations & performance metrics
- Campaign execution: Review and approve influencer content to ensure brand alignment and messaging consistency, monitor creator deadlines and ensure deliverables are published on time
- Campaign reporting: track and report on performance metrics—engagement, reach, ROI, audience sentiment—and optimize future campaigns accordingly
- Identify, vet, and secure creators who align deeply with the Brand voice and vision
- Manage outreach, pitching, and ongoing relationship building
- Establish and nurture long-term partnerships through organic and sponsored content and networking (remotely, as well as in-person)
- Retain current influencer base, as well as identify, actively source & reach out to new influencers in line with the brand voice and overall business strategy for ongoing & upcoming campaigns + maintain relationships
- Collaborate with external content creators & TT Shop affiliates to facilitate content for social media organic usage
- Strategically scale the TikTok Shop affiliate program and report on top drivers and overall performance
- Collaborate cross-functionally within the marketing team, product development, and creative teams to ensure alignment and integration of influencer initiatives with overall marketing efforts
- Help ideate and host influencer events and pop-ups, as well as execute social/digital activations for key brand launches as needed, including event planning and execution
- Take the lead in ideating and executing influencer events, pop-ups, and digital/social activations for major brand moments. Event planning experience is required, including coordinating logistics, managing timelines, and working with vendors and talent.
- Project manage influencer mailer development, as well as execution of the mailer itself
- Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, etc.
You will thrive in this role if you are/have…
- Must be NYC-based / hybrid office schedule
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven track record of 5 years of successfully managing influencer campaigns from strategy development to execution and performance analysis.
- A passion for the influencer marketing space at an agency or beauty/ wellness brand
- Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators
- Both a creative thinker and an operational doer, just as excited to pitch a new collab as you are to manage the backend
- Up-to-date with the fast-paced influencer space and constantly evolving industry trends
- Highly organized with strong project management skills and attention to detail.
- Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment
The salary range for the position is 75,000-120,000$ annually
In addition to the base salary, we offer:
- Yearly Bonus Plan – Opportunity for annual performance-based bonus to recognize and reward your hard work.
- Generous Paid Time Off (PTO) – Including vacation days, holidays, and special wedding leave.
- 401(k) with Matching – Plan for your future with our competitive 401(k) matching program.
- Comprehensive Insurance – Choose from medical, dental, and vision plans tailored to support your health needs.
- Flexible Work Options – Flexible hours and remote work opportunities.
- Individual learning budget - Supports your professional growth and enhances your skills and knowledge.
- Wellness Program – Access to fitness and wellness resources to support a healthy lifestyle.
- Employee Events & Celebrations – Enjoy team-building events, seasonal celebrations, and thoughtful gifts throughout the year.
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Top Skills
What We Do
MAËLYS is a global DTC-first startup that prides itself on providing an excellent and unique customer journey throughout all digital touchpoints, leveraging a world-class in-house team of marketing, data, tech, and product development experts.
We are an innovative pioneer in the beauty industry that brings efficacious, clinically proven body care solutions to consumers in an under-addressed market. The brand helps women worldwide address pain points they never thought they could.
To complement the DTC experience, MAËLYS is available in over 2,000 retail stores. Our products can be found at Ulta Beauty across the US & Shoppers Drug Mart in Canada.
Since launching in the US in 2019, MAËLYS has seen sustainable, consistent growth. Backed by strong investors and experienced management, MAËLYS strives to become the largest body care brand in the world, and this is just the beginning.
Life at MAËLYS:
We give all of our employees the power to be the captain of the ship. Our team is built from people who want to make impactful changes, who live, and love, to see results, and who innovate with passion (and a good sense of humor).
Check out our careers website: www.maelyscareers.com
