Manager - Social Commerce Strategist

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Responsibilities of the role:

The Social Commerce Strategist is responsible for developing and scaling social commerce and affiliate strategies across accounts. This role supports central growth by identifying opportunities, shaping client solutions, guiding account teams on commerce strategy, and helping convert pipeline into active business.

The role sits at the intersection of strategy, client development, and commercial growth. It is designed to strengthen the central team’s ability to win new business, expand existing accounts, and create more consistent commerce practices across brands.

DUTIES AND RESPONSIBILITIES

Strategy Development

• Build social commerce and affiliate strategies for existing and prospective clients.
• Translate client goals into clear, actionable commerce recommendations.
• Develop per-brand or per-category approaches based on platform, audience, and commercial objectives.
• Identify new opportunities for growth across affiliate, creator commerce, and social-led conversion.

Business Development Support

• Support pitch development, opportunity scoping, and proposal creation.
• Help move new business conversations forward by framing commerce opportunities clearly.
• Contribute to client presentations, strategy decks, and response materials.
• Work closely with account leads and central teams to shape commercial solutions.

Account Growth

• Identify upsell and cross-sell opportunities within current accounts.
• Strengthen existing partnerships by recommending next-step commerce initiatives.
• Monitor account performance and surface strategic improvements.
• Support the expansion of social commerce into new categories, brands, or markets.

Internal Enablement

• Partner with pod leads and account teams to improve understanding of social commerce.
• Help standardize planning frameworks, best practices, and internal processes.
• Support training sessions and capability-building across teams.
• Ensure commerce strategies are aligned with broader business and client objectives.

Cross-Functional Collaboration

• Work closely with activation, media, and partner teams to translate strategy into execution.
• Coordinate with external partners where needed to support delivery.
• Ensure smooth handoff from strategy to activation.
• Help maintain alignment between central priorities and account-level execution.

Innovation & Emerging Commerce

• Support the Commerce / Social Commerce Lead in developing and piloting innovative commerce models, including agentic commerce (AI agents that discover, recommend, and transact on behalf of consumers), conversational commerce, and AI-assisted shopping experiences.
• Help the Lead monitor emerging platforms, formats, and commerce technologies, translating trends into actionable, client-ready opportunities.
• Assist in prototyping and testing new social-led conversion approaches, contributing to WPP Media’s first-mover advantage.
• Support the integration of AI and automation into commerce planning, activation, and measurement under the Lead’s direction.
• Contribute to repeatable, award-worthy innovation use cases that differentiate WPP Media in pitches and renewals.

SUCCESS METRICS

The Social Commerce Strategist will be successful when they:

• Help convert more pitches into active accounts.
• Expand social commerce opportunities within existing clients.
• Improve the quality and consistency of strategy deliverables.
• Help standardize internal social commerce processes and best practices.
• Strengthen alignment between strategy, activation, and account teams.
• Support the Lead in introducing at least one new innovative commerce capability or pilot per year that converts into client revenue.

Job Specifications

• 3–5+ years of experience in social commerce, e-commerce, digital strategy, affiliate marketing, or related fields
• Strong understanding of social commerce ecosystems, affiliate models, and commerce platforms.
• Experience building client-facing strategies and/or pitch materials.
• Comfortable working across multiple accounts and priorities in a fast-paced environment.
• Strong presentation, communication, and stakeholder management skills.
• Ability to think commercially and identify revenue opportunities.
• Strong problem-solving skills and ability to work independently.
• Awareness of AI-driven and agentic commerce trends, with the ability to support the translation of emerging technology into practical commercial applications.
• Experience in agency, platform, or consulting environments.
• Background in retailer media, affiliate marketing, creator commerce, or performance marketing.
• Familiarity with TikTok Shop, Shopee, Lazada, or similar commerce ecosystems.
• Experience supporting new business pitches and client growth plans.
• Understanding of operational structures across central teams and pods.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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