Manager SMB EMEA

We are looking for a commercially minded people manager to lead an Account Strategy team supporting our SMB Performance Media EMEA Direct business. This role combines team leadership, customer strategy, revenue ownership and operational rigor in a high-volume SMB environment. 

You will help the team deliver against revenue objectives while strengthening customer relationships and accelerating adoption of Criteo’s cross-channel, full-funnel and Criteo Go solutions. This role is ideal for a people leader who is equally motivated by achieving ambitious targets and by elevating the quality, consistency and impact of our client strategies.

Lead and develop a high-performing team 

• Set clear expectations, priorities and success measures for Account Strategists. 

• Coach the team through regular one-to-ones, performance conversations, development plans and actionable feedback. 

• Build a culture of accountability, collaboration, innovation and continuous improvement. 

• Hire, onboard and develop talent, while building succession plans across the team. 

• Create an environment where team members take ownership, experiment thoughtfully and share best practices. 

• Lead the team in shaping the future of account management by championing AI-powered tools that streamline workflows, identify expansion opportunities and enable highly personalized client interactions at scale. 

Deliver commercial performance & client satisfaction 

• Own the team’s contribution to revenue targets and ensure plans translate into measurable growth. 

• Maintain strong commercial discipline across pipeline management, opportunity progression, forecasting and book-of-business management. 

• Define the strategic framework, standards and best practices for advising SMB and long-tail clients on full-funnel, AI-enabled strategies using Criteo Go. 

• Ensure high-quality onboarding, activation and continuous optimisation of Criteo Go campaigns, driving adoption of AI-automated budgeting, bidding and creative solutions at scale. 

• Foster a consultative, platform-led and AI-enabled mindset across the team. 

• Partner closely with Customer Care and other cross-functional stakeholders to resolve client challenges and deliver an excellent end-to-end customer experience. 

• Improve customer outcomes and advocacy, as measured through CSAT performance. 

Strengthen collaboration and innovation 

• Build productive relationships with cross-functional partners across the organisation. 

• Share feedback proactively and ensure customer and market insights inform broader business decisions. 

• Encourage participation in innovation programmes, pilots, alpha and beta tests, expert initiatives and problem-solving forums. 

• Champion the practical use of AI-enabled tools and agents to improve productivity, quality and customer impact, both internally and in client conversations. 

Required experience and capabilities 

• 3-5 years experience managing and developing a customer-facing commercial, account management teams 

• Strong understanding of digital advertising and SMB dynamics. 

• Strong business acumen, analytical thinking and comfort with forecasting, pipeline management and performance metrics. 

• Experience translating strategic priorities into clear team plans, operating cadences and measurable outcomes. 

• Excellent stakeholder management and communication skills, with the ability to influence across functions and seniority levels. 

• A coaching-led leadership style, with high standards for accountability and a genuine commitment to people development. 

• Comfort working in a fast-moving, international and matrixed organisation. 

Core behaviours 

• Client-centricity: Put customer value and business impact at the centre of decisions, in a high volume environment. 

• Commercial ownership: Turn opportunities into action and action into measurable results. 

• Operational excellence: Create reliable processes, clean data and predictable execution. 

• Collaboration: Work openly across teams and make others more effective. 

• Innovation: Encourage thoughtful experimentation and learn quickly from results. 

• Self-leadership: Seek feedback, invest in personal development and model the standards expected from the team. 

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.