JOB SUMMARY
To lead regional activation and field marketing for the region owning the activation strategy, execution roadmap, budget governance and performance outcomes in line with business objectives, brand strategy and commercial priorities. The role will manage a reporting team member and act as a people manager, building capability, driving accountability and ensuring high-quality execution across markets.
KEY RESPONSIBILITIES
- Regional Activation Strategy & Planning: Lead the development of the regional activation and field marketing strategy by translating national brand priorities, business objectives and commercial plans into clear annual and quarterly execution roadmaps.
- End-to-End Execution & Market Delivery: Own activation delivery across the region, ensuring market-level execution is aligned with brand guidelines, consumer priorities, channel objectives, merchandising standards and regional growth plans.
- People Management, Team Leadership & Capability Building: Act as the people manager for the reporting team member, including goal setting, day-to-day guidance, prioritization, coaching, performance feedback, development planning and ensuring delivery through clear accountability. Build the team member's activation capability, support career growth and create a high-performance execution culture for the region.
- Governance, Budget & Performance Management: Drive robust activation governance through prioritization, budget control, performance tracking, measurement frameworks and timely course correction to maximize effectiveness and return on investment.
- Stakeholder Partnership & Business Influence: Partner with Zonal Marketing, Central Marketing, Sales, Key Accounts, Finance, Legal and Compliance teams to align activation calendars, trade initiatives, approvals, vendor onboarding, payments and execution controls.
- Agency, Vendor & External Partner Management: Build and manage agency, vendor and external partner relationships to deliver high-quality events, activations, signage and merchandising solutions within agreed timelines, budgets and compliance requirements.
- Business Reviews & Market Insights: Represent the activation agenda in regional business reviews and decision-making forums, using market insights, sales feedback and performance data to recommend priorities, investments, risks and market opportunities.
INTERACTIONS
· With Zonal Marketing Manager, ensuring activation, promotion and trade schemes are effective and in line with the zonal vision.
· With respective Region Sales team – Region Head, Cluster Heads & Key Accounts team for running activations and promotions.
· With National Marketing Team- to ensure the branding and brand associations are within the brand guidelines
· With Finance to ensure, vendor payment is within the agreed timelines.
· With Legal to ensure all agreements are executed as per PRI guidelines
· External Vendor Management
EXPEREINCE
· 9-12 years of overall experience with minimum 5-6 years in marketing, activation, trade marketing, BTL with strong commercial acumen.
· Proven experience in leading regional activation plans, managing budgets, agencies/vendors and multi-market execution.
· Experience guiding or managing at least one team member, including work allocation, coaching and delivery follow-up.
· Ability to influence senior stakeholders and use market insights and performance data to improve activation impact.
BEHAVIOURAL SKILLS
· Ownership mindset with the ability to balance strategic thinking and strong execution.
· People leadership orientation with the ability to coach, guide and build accountability.
· Strong communication, stakeholder influence and cross-functional collaboration skills.
· Agile, solution-oriented and comfortable working in fast-paced market environments.
Job Posting End Date:
2026-10-31Target Hire Date:
2026-10-01Target End Date:
Skills Required
- 9-12 years of overall professional experience
- At least 5-6 years of experience in marketing, activation, trade marketing, or BTL
- Strong commercial acumen
- Experience leading regional activation plans
- Experience managing budgets, agencies, and vendors
- Experience managing multi-market execution
- Experience guiding or managing at least one team member, including work allocation, coaching, and delivery follow-up
- Ability to influence senior stakeholders
- Ability to use market insights and performance data to improve activation impact
- Strong communication, stakeholder influence, and cross-functional collaboration skills
- Ownership mindset, strategic thinking, and strong execution skills
- Agile and solution-oriented approach in fast-paced market environments
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
-
Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
-
Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
-
Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
