About the Role:
As a Product Marketing Manager at Wabash, you will be a key driver of revenue growth and commercial alignment by shaping how our Transportation Solutions and/or Recurring Revenue products are positioned, promoted, and sold. This high-impact role is responsible for developing strategic marketing programs and content that communicate the differentiated value of Wabash-branded products to the market—empowering sales teams, supporting strategic customer engagement, and driving business results across our channel network.
You will work cross-functionally with Product Management, Sales, and Marketing to translate product features into compelling customer-centric messaging and tools. Your work will directly influence deal velocity, win rates, and our ability to grow, defend, and capture key accounts.
Key Responsibilities:
Drive Strategic Alignment: Partner closely with Sales and Product Management to ensure marketing efforts align with commercial priorities and revenue objectives.
Account-Based Marketing Execution: Develop and implement targeted Account-Based Marketing (ABM) strategies to support capture, growth, and retention of high-value accounts.
Value Proposition Development: Lead the development of unique value propositions (UVPs) for all Wabash Transportation Solutions and Recurring Revenue offerings through deep market research, product alignment and customer insight.
Content Creation & Messaging: Translate UVPs into high-impact messaging frameworks, marketing assets, and sales tools tailored to key audiences and verticals.
Sales Enablement: Build and maintain a comprehensive library of sales enablement tools—including training decks, product videos, battle cards, and competitive comparisons—to empower our sales and
dealer channels.
Go-to-Market Support: Lead content development for product and service launches, ensuring timely alignment with commercial goals and clear communication of value.
Cross-Functional Collaboration: Work with internal marketing and creative teams to ensure all content reflects brand standards and delivers a consistent, differentiated market presence.
Customer Insight & Market Intelligence: Gather voice-of-customer and provide to product management to inform roadmaps and leverage customer feedback, competitive intelligence, and sales input to continuously refine messaging, positioning, and go-to-market strategy.
Required Qualifications
• Bachelor's degree in marketing (preferred) or related field.
• Demonstrated experience leading the development and deployment of product value proposition work across internal stakeholder groups and commercial channels.
• Proven track record of leading the development and deployment of new product go-to market strategy and launch in close collaboration with cross-functional stakeholders.
• 7+ years of experience in B2B product marketing, preferably in manufacturing, transportation, or industrial sectors.
• Strong understanding of value proposition development and content strategy.
• Excellent collaboration and communication skills with a track record of working cross-functionally.
• Experience creating a wide range of marketing and sales effectiveness tools (e.g., decks, one-pagers, videos, product sheets, competitive comparisons).
• Ability to distill technical product details into customer-focused messaging.
• Strong project management and organizational skills
Marketing Exercise
As part of the interview process, candidates will be required to present a go-to-market strategy they have personally developed and deployed. The presentation should include how the candidate developed the value proposition for the product or service, the strategy used to bring it to market, and the outcomes achieved.
Work Examples (Strongly Encouraged to Submit)
Candidates are strongly encouraged to submit examples of go-to-market strategies, product launches, or other marketing initiatives they have personally brought to market. Examples may include campaign materials, sales tools, launch plans, positioning frameworks, or other relevant work products.
Leadership Attributes:
At Wabash, we pride ourselves on being empowering, and there are some things we feel very strongly
about:
• Embrace Diversity and Inclusion – Solicit and respect the input of others, celebrate differences,
and strive for transparency and inclusiveness
• Seek to Listen – Actively listen to reach the best solution and make the strongest decisions
• Always Learn – Strive to improve; do not quit or settle for the status quo
• Be Authentic – Demonstrate honesty, incredible energy, and grit in everything you do
• Win Together – Collaborate, seek alignment, and excel at cross-group communication to success
as one team and One Wabash
Join us in turning ideas into world-changing realities. Curate and build your high-impact professional
career at Wabash!
Affirmative Action/EEO Statement:
Wabash is committed to providing equal employment opportunity for its associates and applicants without
regard to race, color, religion, sex, age, national origin, veteran status, disability, or other protected class
or activity under federal, state, or local law. All employment decisions must be based on neutral,
legitimate criteria. All employment policies and rules shall be applied equally to similarly situated
associates.
#LI-Onsite
#LI-HM1
Skills Required
- Bachelor's degree in marketing or related field
- 7+ years of experience in B2B product marketing
- Experience in manufacturing, transportation, or industrial sectors
- Proven track record in product go-to-market strategy and launch
- Strong understanding of value proposition development and content strategy
- Excellent collaboration and communication skills
- Strong project management and organizational skills
Wabash Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wabash and has not been reviewed or approved by Wabash.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with medical, dental, and vision options plus added programs like digital physical therapy, second-opinion services, and enhanced cancer detection support. Employer cost sharing is emphasized as substantial, and preventive-care support is highlighted as part of the offering.
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Retirement Support — Retirement support includes a 401(k) with a defined match formula and relatively early eligibility for new hires. The match structure is clearly articulated, supporting predictable retirement accumulation for contributors.
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Parental & Family Support — Family-oriented benefits include paid family leave for birth/adoption/guardianship and an adoption assistance payment for eligible employees. Tuition assistance is also offered, reinforcing longer-term household and financial stability supports.
Wabash Insights
What We Do
Wabash: Changing How the World Reaches You® Wabash (NYSE: WNC) combines physical and digital technologies to deliver innovative, end-to-end solutions that optimize supply chains across transportation, logistics and infrastructure markets. Headquartered in Lafayette, Indiana, Wabash designs, manufactures, and services an extensive range of products supporting first-to-final mile operations, including dry and refrigerated trailers and truck bodies, platform trailers, tank trailers, structural composites and more. In addition, through the Wabash Marketplace and Wabash Parts, customers gain access to a nationwide parts and service network, Trailers as a Service (TaaS)℠, and advanced tools designed to streamline operations and drive growth. By enabling businesses to thrive today and prepare for tomorrow, Wabash is Changing How the World Reaches You®. Wabash recently entered into a joint venture, Wabash Marketplace, with Fernweh Group LLC, an investment firm specializing in the industrial technology sector. This joint venture will accelerate Wabash’s development and growth of an end-to-end digital platform, all while enhancing the overall experience for dealers, customers, and suppliers through the ease, speed, and convenience of a connected partner ecosystem. Initial focus of the Wabash Marketplace will be scaling the Trailers as a Service offering as well as part sales and new services. To learn more about Wabash and its innovative solutions, visit www.onewabash.com.
