Manager, Product Marketing

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Manager, Product Marketing in Charlotte, NC.

Summary

The Manager, Product Marketing plays a central role in driving fan acquisition and engagement through NASCAR’s digital products, including NASCAR’s Fan Rewards Loyalty Program, Fantasy Games, and Mobile App. The Manager is responsible for executing program operations, coordinating fan communications, and implementing marketing initiatives that connect and grow NASCAR’s digital ecosystem and drive fan lifetime value.

Duties include but are not limited to:

• Develop and execute marketing campaigns to promote NASCAR’s Fan Rewards Loyalty Program, NASCAR Fantasy Games and the NASCAR Mobile App, working closely with the Product, Data Strategy, Marketing, and Brand teams.
• Create and implement strategies that drive cross-promotion between NASCAR Fan Rewards, Fantasy, and Mobile platforms to encourage participation and sustained engagement.
• Advise on opportunities to incorporate NASCAR’s digital products into cross-functional initiatives to drive database growth and downstream revenue impact.
• Monitor user data and engagement metrics to inform future campaigns and identify growth opportunities.
• Collaborate with creative, content, and analytics teams to deliver integrated marketing messages that align with NASCAR’s brand voice and seasonal storylines.
• Execute daily operations of the NASCAR Fan Rewards Program to ensure a seamless and rewarding member experience.
• Manage the program calendar, aligning with NASCAR events, marketing campaigns, and partner activations.
• Oversee loyalty communications, including email, SMS, and in-app messaging, to ensure timely and relevant member engagement.
• Track campaign and program performance; analyze engagement data across platforms and prepare actionable insights for management.
• Contribute to quarterly reports and presentations summarizing progress toward KPIs across loyalty, app engagement, and fantasy participation.
• Collaborate with partners and vendors to deliver digital experiences that reward fan loyalty and enhance overall fan value.
• Assist in exploring emerging trends in loyalty marketing, gamification, and app engagement to keep NASCAR’s digital products competitive.
• Travel: 5%

Required skill / experience:

• Directly supervises assigned staff, if required. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
• Bachelor's degree from four (4) year college or university required plus a minimum five (5) years of experience in digital product marketing, loyalty marketing, or integrated marketing program management; or an equivalent combination of education and experience.
• Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.
• Ability to calculate figures and amounts such a as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
• Proficient on all Company provided hardware and software with experience in mobile technologies.
• Experience with loyalty or engagement platforms, digital analytics, and mobile marketing tools.. Familiarity with business intelligence technologies and campaign management platforms (Salesforce, Adobe, or similar)
• Business-minded strategic thinker
• Aptitude for leading cross-functional teams in a complex environment
• Acumen in providing high-level strategic recommendations to senior management
• Ability to make decisions and move to action with a hands-on approach.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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