Manager, Product Marketing

Hi, We're AffiniPay!
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay's tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000's fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!
What You'll Do
Audience & Team Leadership

• Act as the company's expert on your audience segment-needs, language, buying triggers.
• Create an audience roadmap that ties growth targets to marketing initiatives, including quarterly OKRs for your segment
• Hire, mentor, and develop 1-3 product marketers; provide ongoing feedback and career guidance.
• Support team meeting agendas that drive accountability and knowledge sharing.

Positioning & Messaging

• Craft and refine value propositions for existing and new solutions, tools, and early‑stage concepts.
• Translate technical capabilities into crisp, benefit‑first narratives that resonate with SMB professionals in your audience segment.
• Create and document positioning and messaging frameworks and ensure internal and external touchpoints reflect them.

Customer & Market Insight

• Support qualitative and quantitative research: customer interviews, win/loss reviews, usage analytics, community sentiment, packaging and pricing, etc.
• Convert findings into clear recommendations that shape product roadmaps and campaign themes.

Go‑to‑Market Strategy & Execution

• Own the full GTM plan for launches from audience definition through enablement and post‑launch measurement.
• Align Product, Sales, Customer Success, and Marketing on objectives, timelines, and success metrics.
• Maintain reusable launch playbooks that shorten time‑to‑market and enforce message discipline.

Content & Enablement

• Develop master message guides, pitch decks, battlecards, and role‑based objection handling.
• Partner with content, demand gen, and digital teams to produce high‑impact assets.
• Equip cross-functional partners with concise narratives that tie product capabilities to business outcomes.

Customer Advocacy & Lifecycle Support

• Identify champions and curate proof points: case studies, testimonials, peer reviews, etc.
• Support onboarding, retention, and expansion programs with outcome‑oriented messaging and in‑product copy.

Cross‑Functional Leadership

• Act as the "chief communicator" for your audience and product scope-driving clarity, urgency, and alignment across the organization.
• Influence roadmap prioritization by bringing a customer obsessed perspective to Product leadership.

About You

• 6+ years in B2B SaaS product marketing, with 2+ years leading people or cross‑functional pods.
• Proven success driving end‑to‑end GTM for new solutions in high‑growth environments.
• Demonstrated ability to translate complex capabilities into memorable, outcome‑focused stories.
• Track record of turning customer and market data into strategic recommendations and measurable programs.
• Exceptional written and verbal communication; comfortable presenting to executives and customers alike.
• Analytical mindset: fluent in market sizing, funnel metrics, and financial impact.
• Experience with SMB and professional services audiences highly preferred.
• This position is located in Austin, Texas.

Our Story
Founded in 2005, AffiniPay's mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay's products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), and Docketwise (Immigration & Case Management Software). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay's products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.
Benefits that Benefit You!
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.

• All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
• Have some fur babies? - We offer them insurance too!
• RELAX and enjoy your time away with our flexible paid time off policy!
• We will help you plan for your future - 401K, or RRSP if in Canada, with a company match
• Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
• Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
• Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
• Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
• We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
• D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
• An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some "sweet" surprises for those afternoon pick-me-ups

Security Advisory
Our hiring teams at AffiniPay are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the AffiniPay domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.