Requisition ID: 72859
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
Currently, we are seeking qualified candidates for an Product Marketing Manager opening to join our Cooking organization on the Product Planning & Strategy team.
The Product Marketing Manager is responsible for developing and executing Cooking Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends.
Drive long-term product planning strategies for cooking through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.
Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
Drive projects from Advanced Development to Production Project Readiness.
Bachelor’s degree
5+ years experience in marketing, brand management, product management or similar discipline
Bachelor’s degree in Marketing or similar related field
Master’s Degree
Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
Excellent critical thinking, sound judgment and effective decision-making ability
Proven success working in a fast paced, complex matrixed environment
Strong strategic and analytical mindset
Strong business acumen with the ability to use insights to drive action
Highly collaborative with ability to build solid working partnerships across functional groups
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Skills Required
- Bachelor's degree
- 5+ years of experience in marketing, brand management, product management, or a similar discipline
- Bachelor's degree in Marketing or a related field
- Master's degree
- Strong written and verbal leadership and communication skills
- Ability to present information analytically and creatively
- Excellent critical thinking, judgment, and decision-making skills
- Experience working successfully in a fast-paced, complex, matrixed environment
- Strong strategic and analytical mindset
- Strong business acumen and ability to use insights to drive action
- Highly collaborative approach and ability to build cross-functional partnerships
Whirlpool Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Whirlpool Corporation and has not been reviewed or approved by Whirlpool Corporation.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, spanning medical/dental/vision along with mental-health and EAP resources in the U.S. First-day benefits are also indicated for some roles, reinforcing perceived accessibility of core coverage.
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Parental & Family Support — Family-oriented support is emphasized through paid parental leave references, added caregiver leave options, and expanded family-building benefits such as fertility coverage and adoption/surrogacy reimbursement. External recognition for working-parent practices is cited as consistent with this family-friendly benefits posture.
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Retirement Support — Retirement offerings are described as meaningful, including a 401(k) match and, in some descriptions, additional company contributions alongside other financial supports like coaching and purchase programs. This strengthens total rewards for employees who weigh long-term benefits alongside base pay.
Whirlpool Corporation Insights
What We Do
Life at home has been at the heart of our business for 110 years - it is why we exist and why we are passionate about what we do. Beginning with our founders to the everyday actions of our people, our values have always kept us grounded -- Integrity, Respect, Inclusion & Diversity, One Whirlpool, Spirit of Winning. What we do at Whirlpool Corporation matters because consumers trust our brands. We never take that for granted and we work every day to earn that trust as we are committed to being the best kitchen and laundry company, in constant pursuit of improving life at home.
