Manager, Product Management-Lifestyle & Entertainment

Job Description:

At Sparklight/Cableone and our Cable One family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.

The Role 

We are seeking a Principal Product Manager– Lifestyle & Entertainment to lead Sparklight’s portfolio of add-on services that enhance and enrich the customer experience. This includes our video and streaming strategy and value-added services like TechAssist (premium support), warranties, cybersecurity, and other products. 

This role is equal parts strategic leader and hands-on builder. You’ll work cross-functionally with marketing, engineering, digital, billing, and external partners to design, launch, and optimize offerings that reduce churn, grow ARPU, and keep customers engaged with Sparklight beyond their core internet service. 

Key Responsibilities 

• Own the Lifestyle & Entertainment product portfolio, including: 

• Video and streaming strategy (e.g. streaming credits, OTT bundles, IPTV alternatives). 

• Lifestyle add-ons like TechAssist, warranties, cybersecurity, etc. 

• Define the product vision, roadmap, and business cases for new offerings and enhancements. 

• Drive customer adoption through clear value propositions, pricing, packaging, and bundling with broadband and mobile. 

• Partner with internal teams (Marketing, Sales, CX, Billing, Engineering) to ensure seamless product launches and ongoing support. 

• Manage vendor/partner relationships (Asurion, MyBundle, OTT content providers). 

• Analyze customer insights, market trends, and financial performance to refine strategy. 

• Establish and track KPIs (attach rates, ARPU uplift, churn reduction, customer satisfaction). 

• Serve as the voice of the customer, ensuring products deliver measurable value and a differentiated experience. 

Qualifications 

• Bachelor’s degree in Business, Marketing, Engineering, or related field; MBA preferred. 

• 5+ years of product management experience, ideally in telecommunications, consumer tech, or digital media. 

• Proven track record of launching and scaling consumer-facing products with measurable financial and customer impact. 

• Strong analytical and financial modeling skills; able to build business cases and manage P&L levers. 

• Experience working with external partners/vendors and managing complex relationships. 

• Exceptional communication and leadership skills, with the ability to influence across levels and functions. 

• Passion for entertainment, streaming, and digital lifestyle products. 

What Success Looks Like 

• Customers view Sparklight’s lifestyle and entertainment products as essential add-ons to their internet service. 

• Smooth migration of legacy linear TV customers to modern streaming solutions. 

• Growth in attach rates for TechAssist, warranties, and cybersecurity products. 

• Increased ARPU and customer lifetime value through bundling. 

• High customer satisfaction and reduced churn in segments using lifestyle & entertainment services. 

Benefits

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:

• Medical, dental, and vision plans – start when you start!
• Life insurance (self, spouse, children)
• Paid time off (vacation, holiday, and personal/sick days)
• 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
• Group Legal plan with Identity Theft Protection

Additional Perks

• Tuition reimbursement (up to $5,250 on 1st year)
• Annual community support to various organizations across the U.S.
• Associate recognition & awards programs
• Advancement opportunities
• Collaborative work environment
• FREE Cable One services for associates who live in a serviceable area

Our Commitment

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.

Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
 
 

Pre-hire Processes

Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.