Manager of PR and Influencer Marketing, OXO

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Manager of PR and Influencer Marketing, OXO

Department: Marketing for OXO

Work Location: New York, NY, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

The Manager of PR and Influencer Marketing is responsible for developing and implementing comprehensive public relations and influencer strategies to improve brand awareness, reputation, and engagement. This role leads all aspects of all PR activities, including media relations, press releases, and crisis management, as well as managing influencer partnerships to drive brand advocacy and reach. This role is ideal for someone who is passionate about storytelling, media relations, and demonstrating the power of influencer marketing and external agencies to build brand equity.

The Manager will also supervise a team of 1-2 direct reports and manage external PR agencies, ensuring alignment with the overall marketing strategy and business objectives. This position is a unique blend of public relations and influencer marketing responsibilities, with an emphasis on 70% PR and 30% Influencer Marketing.

• Develop and implement a strategic PR plan that aligns with brand goals.
• Manage media relations, including encouraging relationships with key journalists, bloggers, and media outlets.
• Coordinate the creation and distribution of press releases, media kits, and other PR materials.
• Monitor and analyze media coverage, providing regular reports to senior management.
• Develop and complete influencer marketing campaigns that align with brand messaging and objectives.
• Identify, negotiate, and maintain relationships with influencers, ensuring alignment with brand values.
• Track and analyze the performance of influencer campaigns, optimizing strategies for maximum impact.
• Collaborate with influencers to create authentic, engaging content that resonates with target audiences.
• Select and handle external PR agencies to ensure they meet brand standards and strategic goals.
• Oversee agency activities, including media outreach, event coordination, and content creation.
• Evaluate agency performance regularly, giving constructive input to ensure alignment with brand objectives.
• Ensure effective communication between internal teams and external agencies to streamline processes and deliver results.
• Lead and mentor 1-2 direct reports, providing guidance, support, and professional development opportunities.
• Oversee the day-to-day activities of the PR and influencer team, ensuring timely and effective execution of tasks.
• Conduct regular performance reviews and provide constructive feedback to improve team effectiveness.
• Develop and maintain a crisis communication plan, ensuring the brand is prepared for any potential PR issues.
• Act as the primary point of contact during a crisis, handling communications and mitigating damage to the brand’s reputation.
• Collaborate with internal key team members to ensure a unified response to crises.
• Work closely with the broader marketing, digital, and creative teams to ensure consistency in brand messaging across all channels.
• Collaborate with product, sales, and customer service teams to align PR and influencer strategies with overall business goals.

Skills needed to be successful in this role:

• Ability to build and maintain relationships with journalists, bloggers, and media outlets, including securing coverage, pitching stories, and handling press events.
• Skilled in creating and distributing press releases, media kits, and other PR materials.
• Experienced in crisis communication, handling media inquiries, and protecting brand reputation in high-stress situations.
• Adept at planning and implementing influencer marketing campaigns, from selecting influencers to negotiating partnerships and aligning with brand messaging.
• Experienced in collaborating with influencers to co-create content that engages target audiences.
• Proficient in measuring influencer campaign impact using analytics tools, optimizing strategies based on data.
• Experienced in managing PR agency relationships, ensuring alignment with brand standards, providing feedback, and maintaining effective communication.
• Skilled in handling budgets for agency fees, influencer partnerships, and PR activities to ensure cost-effectiveness and return on investment.
• Strong leadership in mentoring teams within PR or marketing, including guiding development and conducting performance reviews.
• Strong organizational skills in handling multiple PR and influencer projects, ensuring timely and budget-compliant delivery.
• Experienced in developing PR and influencer strategies aligned with broader marketing and business goals.
• Contributed to brand awareness and reputation through strategic PR initiatives and influencer collaborations.
• Strong grasp of digital PR and social media’s role in modern PR and influencer marketing strategies.
• Industry experience in a related field (e.g., consumer goods, fashion,), with a deep understanding of target audiences and trends.

Minimum Qualifications:

• Bachelor's Degree
• 3 + years’ of relevant experience
• 3+ years managing and/or leading a direct report or team
• Authorized to work in the United States on a full-time basis

Preferred Qualifications:

• In house PR experience

In California, Colorado, and New York City, the standard base pay range for this role is $91,197.69 - 113,997.11 - $136,796.53 annually. This base pay range is specific to California, Colorado, and New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.