This leader will monitor emerging platform trends, identify new opportunities for underpriced attention, and guide how our content is distributed across paid, owned, and earned ecosystems. They will help define what “best-in-class” looks like for our brands across platforms like Meta, TikTok, YouTube, Google, Pinterest, and emerging channels — ensuring we are first to move where it matters most.What You'll Do
Platform Expertise & Innovation
Serve as the company’s subject matter expert on platform best practices, audience behavior, and algorithmic nuances across all major social and digital platforms.
Stay ahead of emerging trends, features, and functionality to identify new ways to unlock attention and efficiency across the media mix.
Partner with internal media and creative leads to translate platform innovations into actionable test-and-learn pilots.
Build and maintain strong relationships with platform partners (Meta, TikTok, YouTube, etc.) to ensure early access to betas, thought leadership, and data insights.
Strategic Guidance
Develop and disseminate channel-specific playbooks, frameworks, and POVs to guide how brands show up across platforms.
Advise brand and content teams on how to best structure assets, narratives, and formats for maximum engagement and reach.
Partner closely with Paid Media and Organic Social leads to optimize platform investment and performance.
Analyze and articulate the role of each platform within the full-funnel marketing ecosystem.
Content Distribution Intelligence
Understand and influence how content is distributed algorithmically and paid — from engagement drivers to delivery mechanics.
Translate performance and audience insights into actionable creative and distribution strategies.
Partner with Analytics to measure platform ROI, efficiency, and engagement drivers to continuously refine best practices.
Leadership & Enablement
Act as a bridge between media, creative and brand teams — ensuring knowledge sharing, platform education, and operational alignment.
Create and lead platform workshops, trend briefings, and POV sessions to upskill teams across marketing, creative, and media.
Represent MSS as a platform thought leader internally and externally.
5+ years of experience in social, digital media, or platform strategy — ideally within fashion, retail, or lifestyle categories.
Deep expertise across major digital and social platforms (Meta, YouTube, TikTok, Pinterest, Google, X, Reddit, etc.).
Proven ability to connect platform features to marketing and business objectives.
Strong understanding of media distribution mechanics, creator ecosystems, and content performance analytics.
Experience collaborating across strategy, creative, and media teams in a fast-paced, matrixed organization.
Curious, entrepreneurial mindset with a passion for testing and scaling what’s next.
Excellent communication and presentation skills — able to simplify complex platform ideas into actionable insights for stakeholders.
Top Skills
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
