Manager, Commercial Consumer (GTM)

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The Manager, PayPal Monetization and Commercial Consumer Marketing (GTM) will play a pivotal role in driving PayPal’s consumer growth by leading cross-functional go-to-market planning, coordination, and execution for key product launches, feature rollouts, and marketing initiatives across the U.S. consumer segment.
You will work across Product, Brand, Lifecycle, Media, Analytics, and Comms teams to ensure every initiative lands in market with clear objectives, unified messaging, and measurable impact. This role requires a balance of strategic thinking, operational rigor, and strong communication to ensure alignment across multiple stakeholders and touchpoints.
This role ensures that PayPal’s consumer launches go to market with clarity, cohesion, and impact. You’ll be the connective tissue that brings strategy, creative, and execution together—driving alignment across teams and ensuring that every initiative strengthens PayPal’s value to consumers.

Job Description:

Essential Responsibilities:

• Drive revenue growth and global market expansion by identifying and cultivating strategic partnerships, channels, and opportunities
• Lead the negotiation with external partners and engage cross-functional support colleagues to ensure the successful delivery of solutions for large complex partnerships.
• Develop and execute an overall business strategy to identify and cultivate strategic partnerships, channels, and opportunities to drive revenue growth and global market expansion.
• Influence the negotiation with external partners, engaging cross-functional support colleagues, to ensure successful delivery of solutions for large complex partnerships.
• Align product and business levers (such as pricing and FX) to maximize revenue and market expansion opportunities.
• Engage closely with product, engineering, and architecture teams to drive the architectural runway and determine the best technical implementation/design.
• Represent the end customer on an ongoing basis and use this knowledge to drive effective prioritization and decision-making.
• Collaborate and influence product outcomes in a matrix organization with multiple stakeholders such as Engineering, Operations, Risk, Legal, Sales, Business Development, Marketing, Finance, and Banking Partners.

Expected Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities

Go-to-Market Planning & Execution

• Own the Marketing brief development for all Global Monetization and US Commercial initiatives and ensure a 360 GTM approach for all program (PR, CRM, web/app merchandising and Marketing ATL and BTL media )

• Lead the end-to-end GTM process for consumer marketing initiatives including Global monetization initiatives and US —from defining the opportunity and audience, to planning, launch, and post-launch measurement.

• Support the design and development of the overall Paypal USA consumer calendar with consumer moments that matter for Paypal USA including  promotions,  big rocks and product enhancement in the pipeline and launch dates and how all these come together from an integrated gtm perspective.

• Partner with Product Marketing, Product Management, Brand, and Lifecycle teams to create unified GTM plans that integrate awareness, acquisition, engagement, and retention objectives.

• Translate business goals into actionable marketing plans with clear milestones, owners, and success metrics.

• Serve as the primary orchestrator of launch readiness—ensuring creative assets, messaging, media plans, CRM campaigns, and measurement frameworks are aligned and delivered on time.

• Develop and maintain GTM playbooks, templates, and workflows to standardize best practices and drive operational excellence.

Cross-Functional Alignment

• Act as the central point of coordination between U.S. Consumer Marketing and key cross-functional partners (Product, Brand, Media, Analytics, Operations, Legal, and Regional Teams).

• Facilitate alignment on objectives, target audiences, messaging hierarchy, timelines, and KPIs.

• Lead recurring GTM syncs, readiness reviews, and post-launch retrospectives to drive accountability and shared learning.

• Partner closely with Analytics and Insights teams to evaluate performance and identify opportunities for optimization and iteration.

• Communicate clearly and consistently with stakeholders and leadership—providing visibility into timelines, progress, risks, and results.

Strategy, Insights & Optimization

•  Support ongoing campaign optimization through test-and-learn frameworks, creative testing, and channel performance analysis.

• Ensure all consumer GTM activities are consistent with PayPal’s brand standards, regulatory requirements, and compliance guidelines.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field.

• 5+ years of experience in consumer marketing, go-to-market strategy, or integrated campaign management.

• Proven experience leading GTM planning and execution in a matrixed organization—preferably within fintech, payments, or consumer technology.

• Strong project management and organizational skills, with the ability to manage multiple initiatives and stakeholders simultaneously.

• Exceptional communication and collaboration skills—adept at bringing diverse teams together toward a unified goal.

• Strong analytical mindset with experience using data to inform decisions and optimize outcomes.

• Comfortable working in a fast-paced, dynamic environment where priorities shift quickly.

• Experience leading GTM initiatives for digital consumer products or app-based ecosystems.

• Experience managing or coordinating large, cross-functional campaign launches.

• Familiarity with CRM, marketing automation, and analytics tools (e.g., Salesforce, Tableau, Looker, Google Analytics).

• MBA or equivalent business/strategic experience.

Subsidiary:

PayPal

Travel Percent:

0

-

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The US national annual pay range for this role is $100,500 to $173,250

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.