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The Role
Develops and executes partnership strategies for SMEs Go Digital, including stakeholder mapping, partner acquisition, public-private initiatives, negotiations, programme account management, performance monitoring, and brand awareness. The role builds relationships with technology companies, trade associations, chambers, and other strategic partners to drive SME digital adoption and achieve organisational priorities.
Summary Generated by Built In
[What the role is]
As part of the Enterprise Transformation and Innovation Group in IMDA, the SMEs Go Digital Division aims to help SMEs use digital technologies and build stronger digital capabilities to seize growth opportunities in the digital economy. With digital technology transforming every sector of Singapore’s economy, it is essential that our SMEs make the most of digital technologies to improve operations and generate new revenue for growth.[What you will be working on]
- Design and execute partnership strategies from stakeholder mapping and lead generation to partnership acquisition
- Develop public-private partnership initiatives in support of SMEs Go Digital priorities and focus areas
- Identify and develop partnerships with strategic partners such as major technology companies, trade associations, chambers, etc. to drive digital adoption (such as in area of AI) by SMEs
- Lead partnership negotiations with key stakeholders to establish partnerships and achieve shared desired outcomes
- Execute and account manage partnership programmes to ensure outcomes and deliverables are met
- Monitor performance of partnerships and drive continuous improvement
- Raise brand equity and awareness of Partnership Initiatives
[What we are looking for]
- Bachelor’s Degree, preferably in Marketing, Communications, Arts & Social Sciences or Business Administration
- Minimum 5 years’ relevant working experience in Business Development, Consumer Marketing, Partnership development and/or program management
- Strategic thinker with ability to develop partnership initiatives and strategies that align with organisational priorities
- Good understanding of technology and digitalisation, with track record in developing and implementing partnership programmes.
- Sound understanding of SME ecosystem, SME data and market research to identify partnership opportunities
- Strong stakeholder engagement skills and ability to establish partnership agreements
- Proven experience in stakeholder engagement and relationship management across diverse partner types
- Good written and spoken communication, presentation skills to present and influence credibly and effectively at all levels of the organisation
- Resourceful and Creative - able to think out of the box to develop partnerships for reaching out to the different SME target segments.
- Proactive team player that is also able to work independently with minimal supervision
- Experience in account management, programme execution and performance monitoring
Position will be commensurate with the candidate’s qualifications and experience.
Please note that only shortlisted candidates will be notified.
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Skills Required
- Bachelor's degree, preferably in Marketing, Communications, Arts and Social Sciences, or Business Administration
- At least 5 years of relevant experience in business development, consumer marketing, partnership development, or programme management
- Experience developing and implementing partnership programmes
- Understanding of technology, digitalisation, the SME ecosystem, SME data, and market research
- Strong stakeholder engagement, partnership negotiation, and relationship management skills
- Experience in account management, programme execution, and performance monitoring
- Strong written, spoken, presentation, influencing, strategic thinking, creativity, and problem-solving skills
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The Company
What We Do
The Singapore Economic Development Board (EDB) is a government agency responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. It undertakes investment promotion and industry development.
