Manager, Partnership & Digital Analytics

Description

Inter Miami CF is looking for a Manager, Partnership & Digital Analytics to lead analytics and insights across the club’s Partnerships and Digital functions as part of the Business Intelligence & Strategy team.

This role will be responsible for using data to support commercial decision-making, partnership valuation, sponsorship performance, digital strategy and fan engagement. A key responsibility will be leading the valuation of partnership assets and sponsorship packages, developing valuation methodologies and measuring partner performance.

The Manager will also oversee Digital & Marketing Analytics, ensuring the organization effectively measures fan behavior, digital engagement, campaign performance and audience growth across digital platforms. This position will manage and develop analysts supporting Partnerships and Digital & Marketing Analytics.

Key Responsibilities:

• Lead Partnerships and Digital Analytics, serving as the primary analytical partner for both business areas.
• Lead the valuation of partnership assets, sponsorship packages and commercial opportunities to support pricing, negotiations and partnership strategy.
• Own and continuously improve partnership valuation models, methodologies and supporting data.
• Lead sponsorship performance measurement and reporting, providing insights to support renewals, upsell opportunities and new business.
• Develop benchmarks, case studies and industry research to support partnership strategy and value propositions.
• Lead Digital & Marketing Analytics across websites, social media, email, CRM, app, paid media and other digital platforms.
• Analyze fan acquisition, engagement, audience growth, content and campaign performance to identify opportunities and support digital strategy.
• Establish KPIs, benchmarks and measurement frameworks for Partnerships, Digital and Marketing.
• Develop dashboards and reporting to monitor performance and translate data into clear, actionable recommendations.
• Collaborate with Partnerships, Digital, Marketing and other departments to support strategic and commercial initiatives.
• Manage, mentor and develop analysts supporting Partnerships and Digital & Marketing Analytics.
• Continuously evaluate new data sources, technologies and methodologies to strengthen the club’s analytics capabilities.

Requirements

• Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics or a related field. Advanced degree is a plus.
• Minimum of 4 years of professional experience in analytics, sponsorship, partnership valuation, digital analytics, marketing analytics or a related field.
• Strong understanding of sponsorship valuation, partnership measurement and digital analytics.
• Strong analytical and commercial skills, with the ability to translate data into actionable business recommendations.
• Advanced proficiency in Excel; experience with SQL is preferred.
• Experience with data visualization tools such as Power BI or Tableau.
• Familiarity with digital and sponsorship measurement platforms such as Google Analytics, Relo Metrics, Blinkfire or similar tools is a plus.
• Experience within sports, entertainment, sponsorship or media is preferred.
• Strong leadership, communication and cross-functional collaboration skills.
• Ability to manage multiple priorities and projects in a fast-paced environment.