Role: Paid Social Media Manager
Reports to: VP Channel Strategy, Paid Social
Location: Toronto, Canada
THE OPPORTUNITY
This is an opportunity to work with the leading Independent Marketing Intelligence Company. You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employees' professional and personal development.
As the department, and business, are growing rapidly there is scope for you to really make this role your own!
WHO YOU ARE
YOUR PERSONALITY
We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.
- Passion – We love and live what we do.
- Determination – We always find a way to ‘figure it out’.
- Unity – We hold each other accountable. We win and lose as a team.
- Agility – We anticipate the unexpected, embrace and adapt to change.
- Courage – We dare to think unconventionally.
WHAT YOU’LL BE DOING
Your main responsibilities will include:
- Strategize new social campaigns with MiQ clients by applying knowledge of industry trends as well as MiQ unique offerings
- Run paid social media marketing campaigns.
- Analyze, review and report on effectiveness of paid campaigns to maximize results and make a recommendation for future campaigns.
- Optimize campaigns on a daily, weekly, and monthly basis.
- Proactively introduce new ideas and initiatives while staying current on emerging trends.
- Create dashboards, reports (weekly, monthly, quarterly), and present data, recommendations and insights via regular and ad-hoc reporting platforms to help teams and clients understand and monitor the health and performance of the campaigns
- Monitor social media channels for industry trends
- Disseminate social best practices and learnings across all Cohesion traders
- Report back weekly and when necessary to management on:
- PPM (Pacing, Performance, Margin) for accounts you are responsible for
- Bandwidth
- MiQ reputational risks & servicing risks
- Right to play risks
- When campaign budgets are shifting more to other 3rd parties
REQUIRED EXPERIENCE & SKILLS
- At least 3+ years of experience in the social media space.
- At least 2+ years client facing experience working in a team environment
- Client Services / Account Management / Sales Support background advantageous but not required
- Experience with basic functions of Microsoft Excel or similar
- Ability to meet tight deadlines and prioritize workloads
- High attention to detail with a commitment to quality and accountability
- Ability to multitask, prioritize and stay organized in a fast-paced environment
- Ability to problem-solve, work independently, and identify potential risks
- Eager to learn new systems, technologies, and advertising techniques
- Flexible and adaptable as a team player with strong communication skills
- Degree in Marketing, Advertising, Communications or related discipline
- Experience managing social media strategy, planning and day-to-day execution native to each channel
- Passionate about social media with the strong knowledge of multiple social media platforms (especially Meta)
- Excellent knowledge of Excel and intermediate knowledge of Word and PowerPoint
- A strong work ethic and willingness to learn
- Ability to navigate competing deadlines and prioritise tasks
- Alignment with MiQ's core values/culture
BENEFITS & PERKS
- Competitive compensation that includes bonus and Profit share
- No co-pay Benefits from day 1 (single or family)- medical, dental, vision
- 25 vacation days + 2 extra paid days of Inclusion Leave per year to acknowledge and celebrate cultural holidays, community endeavours, and inclusive initiatives that are meaningful to our employees beyond the standard holidays
- 6 months paid parental leave
- RRSP matching contribution plan
- Wellness benefits
- Awesome opportunities for growth
- Flexible work environment with both remote and in office attendance and fun team building activities
- 2 weeks virtual orientation to learn about our business and meet the broader team upon joining MiQ
WHO WE ARE
We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and we’re always ready to react and solve challenges quickly, to make sure our clients are always spending their media investments on the right things in the right places.
Our business keeps growing and our company keeps getting better because we keep hiring smart new people.
People who can challenge conventions and shake things up. People who want to connect with people all over the world to make great things happen. People who are as excited by the opportunities of programmatic marketing as us.
If that sounds like you, we’d love to hear from you.
Apply Today!
Top Skills
What We Do
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world.
Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading.
We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.
