WPP

Manager, Paid Social

Posted 2 Days Ago

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New York, NY, USA

In-Office

60K-140K Annually

Mid level

AdTech • Marketing Tech

The Role

Manage paid social marketing initiatives, including campaign planning, forecasting, strategy development, performance monitoring, client reporting, process improvement, and team mentorship. Partner with internal departments to deliver integrated social campaigns, improve account growth and efficiency, contribute to business reviews and new business efforts, and develop methodologies and documentation.

Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact
As a Manager, Paid Social, you will be responsible for the operational management of a client's paid social marketing initiatives. You will manage the less expert team members and focus increasingly on strategy development for the dedicated account(s).
Skills and Experience

Develop forecasts and plans, using input from your Director and Account Director.
Understand the client’s product and their marketing objectives and goals to define a campaign strategy and deliverable plans.
Work closely with other internal departments to develop fully integrated social campaigns.
Monitor, track and evaluate campaign performance analytics, based on critical client metrics.
Deliver monthly client reports.
Think creatively and develop tools and creative tactics to improve efficiencies.
Actively contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts as well as new business efforts.
Create, or assist in creating, POVs, standard methodologies, and key process documentation.

Bachelor’s Degree in Business, Analytics, Marketing, Communications,
Advertising; OR equivalent professional work experience.
3+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
A solid record in growing account scale and success and delivering great customer experiences through your working relationships on the client side.
Desire to manage and mentor junior members of a team, prior experience as a manager a plus.
Demonstrated ability to use paid media strategy to complement earned media campaigns and meet business objectives.
Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000—$140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.

Skills Required

Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional experience
3+ years of experience planning and buying paid social media campaigns across platforms such as Facebook, Instagram, Twitter, Pinterest, and TikTok
Demonstrated record of growing account scale and delivering successful client experiences
Ability to use paid media strategy to complement earned media campaigns and meet business objectives
Excellent verbal and written communication skills
Exceptional organizational skills, multitasking capabilities, and attention to detail
Desire to manage and mentor junior team members
Prior management experience

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.