You will define creative direction, guide testing strategies, and ensure all output is optimized for performance across platforms like Meta, TikTok, Pinterest, and YouTube—while staying grounded in Old Navy’s brand voice and seasonal storytelling.What You'll Do
- Lead creative direction for paid social campaigns across Meta, TikTok, YouTube, and emerging platforms, with a focus on mid- and lower-funnel objectives (conversion, traffic, retargeting)
- Partner with Growth and Media teams to develop creative testing roadmaps (hooks, messaging, formats, offers, audiences)
- Translate performance data and insights into iterative creative strategies, continuously improving output based on results
- Develop modular creative systems and frameworks that enable rapid production of asset variations at scale
- Guide and direct the Paid Social Designer to execute high-quality, high-volume creative aligned to platform best practices
- Balance brand consistency with performance needs, knowing when to push into more native, UGC-style, or offer-driven creative
- Partner with Old Navy’s broader Creative team to align on seasonal campaigns, ensuring paid social extensions feel cohesive but optimized for performance
- Present creative direction and performance-informed recommendations clearly to cross-functional partners
- 6+ years of experience in art direction or design, with a strong focus on performance marketing / paid social
- Deep understanding of platform-specific creative best practices (Meta, TikTok, Pinterest, YouTube, etc.)
- Proven ability to develop high-performing paid social creative, including iterative testing and optimization
- Experience partnering with Growth/Media teams and using performance data to inform creative decisions
- Strong leadership skills with the ability to guide designers and collaborate across cross-functional teams
- A balance of conceptual thinking and hands-on execution
- Ability to operate in a fast-paced, high-volume environment with tight timelines and evolving priorities.
Skills Required
- 6+ years of experience in art direction or design with focus on performance marketing
- Deep understanding of platform-specific creative best practices
- Proven ability to develop high-performing paid social creative
- Experience partnering with Growth/Media teams
- Strong leadership skills
- Ability to operate in a fast-paced environment
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
.jpg)
